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Cutlines. Full cutline : Describes what’s going on and gives some background or context. The first sentence is written in present tense and describes the action in the picture (what reader can see). Second adds additional details, background, etc.
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Full cutline: Describes what’s going on and gives some background or context. The first sentence is written in present tense and describes the action in the picture (what reader can see). Second adds additional details, background, etc. Can have a headline over a full cutline called catchlines
Once full cutlines were used only on pictures with no stories. Now, many papers use them on all pics. Hope is the readers get enough information to want to reader story, if not, they learned a little more about today’s events. Use the full cutline to offer the reader background or additional information that is not already covered in other places. It is a turnoff for a reader to read a cutline that repeats facts in the head.
Skeleton lines – Just a brief description of what’s happening in picture. Most are shorter versions of normal cutlines. Many newspapers use these for all cutlines.
Namelines – used on mugshots. Some papers use only name, others try to use as point of entry so get a little more information in.
