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Topeka/IABC Rebranding

Topeka/IABC Rebranding. 2016 Strategic Initiative #6. Goals and focus of re-branding. Convey the values our organization represents Convey the uniqueness that sets our organization apart as the premier communications organization of NE KS .

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Topeka/IABC Rebranding

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  1. Topeka/IABC Rebranding 2016 Strategic Initiative #6

  2. Goals and focus of re-branding • Convey the values our organization represents • Convey the uniqueness that sets our organization apart as the premier communications organization of NE KS. • Execute the rebranding in all visual and administrative areas to comply with IABC global requirements. • Re-branding to the new standards before July 2016 is required by IABC International

  3. What’s special about Topeka/IABC? • We are located in a capital city that offers multiple government, private sector, non-profit communication roles and volunteer opportunities. • Former and current (and we’re certain future) members have worked in all sectors that relate to Kansas – tourism, agriculture, sports/recreation, biosciences/health, education, rural communities, financial services, etc. • We are the only chapter consisting of all Kansas residents

  4. Kansas is an important part of our identity • What colors represent Kansas? What about Topeka, Kansas? • What photos represent Kansas? Topeka, Kansas? • What will make IABC/Topeka stand out amongst other chapters?

  5. IABC logo Pantone choices

  6. What are others choosing?

  7. For Topeka/IABC’s brand, we propose… • For our main logo, choosing a color that represents Kansas, drawing inspiration from the nickname Sunflower State, the sunflower, honeybee, wheat, state seal and the meadowlark.

  8. Logo colors • The chapter is not required to pick a color and stick to it, and we may interchange colors for certain events. • However, the branding committee suggests we stick to one color • The logo can be gray/black for printing purposes • It can be used in the reverse (ie – a white logo with a Pantone 471 color as the background).

  9. Photos with logo • What is acceptable: Strong hero images, bright colors, crisp and clean photos, contemporary and focused style. Try to use images that represent your chapter or region. • What is not acceptable: Graphics, montages, clip art, clichéd images, photos that are low resolution or out of focus, blurry photos, black and white or sepia-toned photos, highly edited or stylized photos, images with special effects applied, or photos that are overly processed or filtered a la Instagram style

  10. What are others choosing? Houston

  11. For Topeka/IABC’s brand, we propose… • Using photos that represent Topeka or Kansas in the background for use on our website or social outlets. • Photos that fit the purpose of a professional development seminar or awards show can be individually decided on at the event committee’s discretion.

  12. Sample for IABC/Topeka

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