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Briefing to Select Committee on Trade and International Relations

Briefing to Select Committee on Trade and International Relations. Departmental Strategic Plan and Annual Performance Plan Date: 15 May 2013. Legislative and Policy Mandate. Tourism Act, 1993 (Act No 72 of 1993) as amended, makes provision for the promotion of tourism

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Briefing to Select Committee on Trade and International Relations

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  1. Briefing to Select Committee on Trade and International Relations Departmental Strategic Plan and Annual Performance Plan Date: 15 May 2013

  2. Legislative and Policy Mandate • Tourism Act, 1993 (Act No 72 of 1993) as amended, makes provision for the promotion of tourism • The White Paper on the Development and Promotion of Tourism in South Africa (Tourism White Paper of 1996) provides a framework and guidelines for the development and promotion of tourism in South Africa with the vision to develop the tourism sector • Industrial Policy Action Plan 2 (IPAP2) identifies tourism as an important driver of both domestic consumer spending and foreign exchange earnings. • The New Growth Path identifies tourism sector as one of the six (6) key sectors to be prioritised to support employment creation • Tourism has been identified in the outcome approach to service delivery (outcome 4, 7 and 11) as one of the sectors in which growth and employment opportunities could be leveraged

  3. Tourism Sector Priorities • Policy, strategy, regulations, governance, and monitoring and evaluation • Research, information and knowledge management • Policy and legislative framework • Collaborative partnerships • Prioritizing tourism at National, Provincial and Local Government Level. • Tourism growth and development – demand • Marketing and brand management • Domestic tourism • Regional tourism • Business and events tourism • Tourism growth and development – supply • Relevant capacity building • Niche-product development and rural Tourism • Product information • Responsible tourism • Investment promotion • Quality assurance

  4. …Tourism Sector Priorities • People development • Transformation • Decent work • Service excellence • Community beneficiation • Enablers of growth • General tourism awareness among South Africans. • Safety and security • International and regional airlift • Ground transportation • Domestic airlift

  5. Department’s Priorities The Department’s key priorities include: • Job creation • Promoting decent  work in the tourism sector • Rural, cultural and heritage tourism • Domestic tourism • Skills development • Quality assurance • Service excellence • Sector transformation • Opportunities for youth • Entrepreneurship • Increasing investment in the tourism sector • Responsible tourism • Expanding tourism infrastructure • Product development • Stakeholder coordination and partnerships • Information and knowledge management • Growing the market looking at both domestic and foreign tourists.

  6. Vision A catalyst for tourism growth and development in South Africa Mission A strategy focused department, committed to create a conducive environment for growing and developing tourism through: • Innovation; • Strategic partnerships and collaboration • Providing information and knowledge management service; and • Strengthening institutional capacity Values Performance Values and Descriptions • Innovative: Leveraging of resources and partnerships to optimise delivery to our stakeholders; and responsive to change • Ethical - Good Corporate Governance: Encapsulates principles of Integrity, Transparency and Accountability • Customer Focus: Provide services and solutions in a manner that is efficient and which are effective and responsive  People’s Values and Descriptions • Empowerment (Growth, Training, Develop, Skills): Create an environment conducive for our people’s Growth and Development • Integrity: We will act with integrity by being accountable, showing respect and serving with honesty, respect and trustworthiness • Recognition (Appreciated, Get Support, and Fairness): We want to be an organisation that values its own people by ensuring fairness of the systems and processes, supportive, recognising and rewarding performance

  7. Departmental Goals 7

  8. …Departmental Goals 8

  9. …Departmental Goals 9

  10. Organisational Risks 10

  11. …Organisational Risks 11

  12. Organisational Risks 12

  13. …Organisational Risks 13

  14. Programme 1: Administration Purpose • To provide strategic leadership, centralized administration, and executive support and corporate services 14

  15. Strategic Outcome Oriented Goal: Achieve good corporate and cooperative governance.Strategic Objective: Effective organisational performance management system 15

  16. Strategic Objective: Effective organisational performance management system Strategic Objective: Corporate Legal Support 16

  17. Strategic Objective: Corporate Legal Support 17

  18. Strategic Objective: Capable and skilled workforce

  19. Strategic Objective: Capable and skilled workforce

  20. Strategic Objective: Provide and maintain measures to protect people, property and information Strategic Objective: Efficient service delivery

  21. Strategic Objective: Economic, efficient and effective use of departmental resources

  22. Strategic Objective: Economic, efficient and effective use of departmental resources

  23. Strategic Objective: Effective Internal Audit services

  24. Programme 2: Policy and Knowledge Services Purpose • To support sector policy development and evaluation, research and knowledge management, promotion of transformation and responsible tourism

  25. Strategic Outcome Oriented Goal:Improve impact of tourism on the livelihood of all South AfricansStrategic Objective: Monitoring and evaluation of tourism sector performance, strategies, policies and initiatives

  26. …Strategic Objective: Monitoring and evaluation of tourism sector performance, strategies, policies and initiatives

  27. Strategic outcome oriented goal: Tourism priorities integrated within other sector departments, provincial and local government’s planning Strategic Objective: Create an enabling policy environment and improve intergovernmental coordination.

  28. …Strategic Objective: Create an enabling policy environment and improve intergovernmental coordination

  29. …Strategic Objective: Create an enabling policy environment and improve intergovernmental coordination

  30. …Strategic Objective: Create an enabling policy environment and improve intergovernmental coordination

  31. …Strategic Objective: Create an enabling policy environment and improve intergovernmental coordination

  32. …Strategic Objective: Create an enabling policy environment and improve intergovernmental coordination

  33. …Strategic Objective: Create an enabling policy environment and improve intergovernmental coordination

  34. Strategic outcome oriented goal: Improved Tourism Sector Research, Information and Knowledge managementStrategic Objective :Provide Research and Knowledge Management for Tourism Sector to inform tourism growth and development

  35. …Strategic Objective :Provide Research and Knowledge Management for Tourism Sector to inform tourism growth and development

  36. …Strategic Objective:Provide Research and Knowledge Management for Tourism Sector to inform tourism growth and development

  37. …Strategic Objective:Provide Research and Knowledge Management for Tourism Sector to inform tourism growth and development

  38. Strategic Objective:Facilitate tourism sector transformation

  39. Strategic outcome oriented goal: Improved levels of competitiveness and sustainability in the tourism sectorStrategic Objective: Promote Responsible Tourism best practice

  40. …Strategic Objective: Promote Responsible Tourism best practice

  41. …Strategic Objective: Promote Responsible Tourism best practice

  42. …Strategic Objective: Promote Responsible Tourism best practice

  43. Programme 3: International Tourism Purpose • To provide strategic political and policy direction for the development of South Africa’s tourism potential throughout various regions of the world

  44. Strategic Outcome Oriented Goal: Increased contribution of the tourism sector to inclusive economic growthStrategic Objective: To provide international tourism market (country and/or region) analysis to inform strategic interventions

  45. Strategic Outcome Oriented Goal: Increased contribution of the tourism sector to inclusive economic growth Strategic Objective: To provide international tourism market (country and/or region) analysis to inform strategic interventions

  46. Strategic outcome oriented goal: Strengthen Regional, Africa and International collaboration and partnershipStrategic Objective: To utilise bilateral and multilateral engagements to advance the tourism national, regional, Africa and global agenda

  47. Programme 4: Domestic Tourism Purpose • To provide political, policy and strategic direction for the development and growth of sustainable domestic tourism throughout South Africa

  48. Strategic Outcome Oriented Goal: Increase contribution of the tourism sector to inclusive economic growth.Strategic Objective: To implement tourism growth and development strategies in order to increase tourism’s contribution to inclusive economic growth

  49. ...Strategic Objective: To implement tourism growth and development strategies in order to increase tourism’s contribution to inclusive economic growth

  50. Strategic Objective: To facilitate the implementation of national tourism imperatives (cont...) ...Strategic Objective: To implement tourism growth and development strategies in order to increase tourism’s contribution to inclusive economic growth

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