Fast forward with Microsoft big data

1. Fast forward with Microsoft big data Vinoo Srinivas M Solutions Specialist Windows Azure (Hadoop, HPC, Media)

2. The world of data is changing Dataexplosion 10x increase every five years Hadoop Cheap, Distributed Storage & Processing Volume Velocity Variety Easy Accessibility of External Data Cloud 85% from new data types By 2015, organizations that build a modern information management system will outperform their peers financially by 20 percent. – Gartner, Mark Beyer, “Information Management in the 21st Century”

3. creating New Business Opportunities GE Businesses Innovation Measures and ranks online user influence by processing 3 billion signals per day Revenue Growth Increases ad revenue by processing 3.5 billion events per day Operational Efficiencies Uses sentiment analysis and web analytics for its internal cloud CloudConnectivity Connects across 13 social networks via the cloud for data and API access MassiveVolumesProcesses 464 billion rows per quarter, with average query time under 10 secs. Real-TimeInsight Improves operational decision making for IT managers and users • Klout Case Study: http://www.microsoft.com/casestudies/Microsoft-SQL-Server-2012-Enterprise/Klout/Data-Services-Firm-Uses-Microsoft-BI-and-Hadoop-to-Boost-Insight-into-Big-Data/710000000129

4. Big data requires a holistic approachThat leverages Traditional And New capabilities TRADITIONAL Relational Database Management System NEW Petabyte-Scale Services

5. Microsoft’s approach to Big Data Connecting with the World’s Data Immersive Insight, Wherever you are Any Data, Any Size Anywhere Analyze Big Data with familiar tools Immersive insights from any data JavaScript based simple programming Share your data with the world via Azure Marketplace Enrich with social media data via Social Analytics Advanced analytics with Hadoop Simplicity and manageability of Windows to Hadoop Extended data warehousing with Hadoop Scale & elasticity of cloud

6. We deliver insights to everyone by enabling big data analysis with familiar end user tools • Benefits Interaction and analysis of unstructured data in Hadoop from Microsoft Excel • Key Features Hive add-in for Excel

7. unlocking new insights from all data with Microsoft BI tools • Benefits Familiar BI tools with structured and unstructured data • Key Features Hive ODBC Driver integrates Hadoopto SQL Server Analysis Services, PowerPivot, and Power View

8. While dramatically simplifying programming on hadoop with JavaScript • Benefits MapReduce programs in JavaScript Simplified programming Simplified deployment of MapReduce jobs JS • Key Features New JavaScript libraries for Hadoop Deploy JavaScript Hadoop jobs from a simple web browser

9. Microsoft uniquely Connects Hadoop to the world via Windows Azure Marketplace • Benefits Mashing up of internal and public data sets via Data Explorer Sharing of data and insights through Windows Azure Marketplace • Key Features Integration with third-party data and services Integration with Windows Azure Marketplace

10. Enriches analysis with social media data via social analytics • Benefits Stronger customer relationships Models augmented with publicly available data from social media sites Integration of social information with business applications • Key Features Microsoft Codename "Social Analytics" Integration with social media sites

11. And enhances your data through predictive analysis on Hadoop • Benefits Unlock rare patterns from bespoke data mining models New business insights with predictive analytics from Microsoft • Key Features Hive ODBC Driver connects Hadoop to SQL Server Data Mining tools Support for open source predictive analytics tools such as R and Mahout

12. Microsoft brings the simplicity and manageability of windows to hadoop • Benefits • Simplified management of Hadoop on Windows Easy setup on-premises and in the cloud • Enterprise-class security • Key Features Smart packaging of Hadoop on premises Fast deployment of Hadoop on Azure Integration with Microsoft System Center Integration with Windows Server® Active Directory

13. While extending your Enterprise Data Warehouse with hadoop • Benefits Integration with Microsoft Enterprise Data Warehouses Deeper insights from structured and unstructured data Integration with enterprise BI solutions • Key Features Microsoft SQL Server connector for Apache Hadoop with SQOOP (SQL to Hadoop) SQL Server Parallel Data Warehouse connector for Apache Hadoop with SQOOP

14. And providing Choice of Deployment options • Benefits Enterprise-class Big Data platform on-premises Elastic peta-scale analytics on Microsoft’s cloud platform • Key Features Hadoop-based distribution on Windows Server Hadoop-based Service on Windows Azure platform

15. Delivered through open platform with a rich partner ecosystem Giving back to Hadoop Choice of tools from rich ecosystem of Hadoop partners • Benefits 100-percent compatibility with Apache Hadoop • Hadoop Service for Windows • JavaScript libraries • Hive ODBC Drivers • Key Features Accelerating the delivery of Hadoop for Microsoft

16. A holistic BIG DATA Solution from Microsoftspanning relational and non-relational Worlds INSIGHTS SELF-SERVICE MOBILE OPERATIONAL REAL-TIME PREDICTIVE COLLABORATIVE External Data and Services DATA ENRICHMENT MARKETPLACE DISCOVER AND RECOMMEND SHARE AND GOVERN TRANSFORM AND CLEAN DATA MANAGEMENT 1 1 1 0 1 0 RELATIONAL NON-RELATIONAL MULTIDIMENSIONAL STREAMING

17. Hadoop on Windows & Azure: Roadmap • Excel Integration Preview 2 • Hive Add-in for Excel • PowerPivot Add-in for Excel • Power View for SharePoint INSIGHTS Hadoop Connectors Azure Data Market • Hive ODBC Driver Preview 2 • Azure Labs • Data Explorer • Social Analytics • Data Hub (Private Data Market) DATA ENRICHMENT • Hadoop on Azure GA • Portal Integration & Billing • Azure SDK integration DATA MANAGEMENT • Hadoop on Azure Private CTP • Hadoop on Server Private TAP • Hadoop Core & Common • JavaScript Framework • Hadoop on Azure Preview 2 • More capacity • Disaster Recovery for HDFS • Support for Mahout • Hadoop on Server GA • JavaScript, PIG, Hive, Hbase • Active Directory Integration • Systems Center Integration H2 2011 2012 CY

18. Additional Resources LEARN MORE • Microsoft Big Data Solution: www.microsoft.com/bigdata • Windows Azure: www.windowsazure.com/en-us/home/scenarios/big-data TRY NOW • Preview of the Hadoop-based service for Windows Azure: https://www.hadooponazure.com

19. Questions & Answers

20. Appendix