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WHY National? WHY Now? Because Consumers Care

WHY National? WHY Now? Because Consumers Care Demand safe, wholesome and nutritious food produced with integrity FARM provides that assurance Industry is very supportive of the program. 5. Let’s assure well-cared-for, content dairy cows. It’s not too much to ask. Consumers

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WHY National? WHY Now? Because Consumers Care

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  1. WHY National? WHY Now? • Because Consumers Care • Demand safe, wholesome and nutritious food produced with integrity • FARM provides that assurance • Industry is very supportive of the program

  2. 5. Let’s assure well-cared-for, content dairy cows. It’s not too much to ask. Consumers want to understand the foods they’re eating, and what industry calls a supply chain, consumers see as a single source. It’s time for uniform animal care protocols, good on-farm training and verification of results. Not because of vegans with GoPros. But because well-cared-for cows on a well-managed farms produce high quality milk for delicious dairy products. -- John Umhoefer, Cheese Market News “Thoughts for a Dairy Forum”

  3. National FARM Background • The dairy industry, through National Milk Producers Federation (NMPF) with support from Dairy Management, Inc. (DMI), initiated a voluntary program named FARM: Farmers Assuring Responsible ManagementTMin 2009 • Program Goal: • Provide reassurance to consumers that dairy farmers raise and care for their animals in a humane and ethical manner.

  4. THREE-STEP Program Approach • Education • Animal Care Manual, Quick Refernece User Guide, Animal Care DVD • All materials available online in English and Spanish • On-Farm Evaluation • Third-Party Verification

  5. Continuous Improvement

  6. FARM Program by the Numbers • More than 90% of the milk supply enrolled • 30,000 Completed Evaluations • 3, Train-the-Trainer Sessions • 20 new FARM Trainers • 107 new FARM Evaluators BoardofDirectorsMeeting |ConnectingCows,Cooperatives,CapitolHill,&Consumers | June 10, 2015

  7. NEWFARM Program Administrative Changes

  8. Administrative Changes New • Mandatory Participation • Requires that all farms supplying milk directly to dairy companies (cooperative and proprietary) listed as FARM Animal Care Program participants be subject to mandatory on-farm evaluations at the direction of the Program participant and, upon completion of the evaluation, be entered into the pool of evaluated farms eligible for inclusion in the third-party Program verification process.

  9. Administrative Changes New • Program Protocol Following Allegations of Willful Mistreatment of Animals • “The FARM Program will place a participating farm on probationif willful mistreatment of animals is observed at any time” • “Acts that maliciously cause pain, injury or suffering including, but not limited to: needlessly applying any type of prod to a sensitive part of an animal (prods are only used when animal or human safety is in jeopardy, and as a last resort), malicious hitting or beating of an animal, movement of non-ambulatory cattle in a manner inconsistent with the National Dairy FARM Program guidelines, prolonged lack of access to feed and water, and inappropriate on-farm harvest or euthanasia.”

  10. Administrative Changes New • Creation of an Action Plan • “At the conclusion of a Second-Party Evaluation an Action Plan is developed, if needed, by the dairy farmer and the herd veterinarian or other qualified professionals for those areas identified as needing improvement. • An Action Plan identifies opportunity areas for improving animal care, specific actions to implement the improvement and a schedule for completion. An Action Plan may include a recommendation for a re-evaluation by a specified time to assess progress.”

  11. Program Verification • 2014 Year in Review available online • Transparency • Covers aggregate results, 3rd party verification process, participants

  12. 2015 Program Improvements • Version 3.0 Guidelines Review process to begin • Updated database and Mobile App for data collection • Updated Communications Tools: • New Website • Program Supporter Badge • Social Media Presence • Consumer Video • Crisis Drills

  13. Participation • Open to cooperatives, proprietary processors, independent producers • No cost associated with participating

  14. Since October, FARM Program participation has • continued to increase • To date, the FARM Program includes more than 90%of the domestic milk supply • Recent additions: • Boonville Farms • Brewster Cheese • Cayuga Marketing • Crystal Creamery • Holland Patent • Independent Milk Producers • Lake Country Dairy • Lynn Dairy • Magic Valley Quality Milk Association • Mullins Cheese • Pacific Gold Milk Producers • Select Milk Producers • Snake River Dairymen • Stockton Cheese • Tillamook County Creamery Association |

  15. www.nationaldairyfarm.com

  16. Emily Meredith EMeredith@NMPF.org (703) 243-6111 MORE Information:

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