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Industry & Market Research

Industry & Market Research . Kimberly Bloedel Pomerantz Biz Library Fall, 2009. Industry & Market Research:. Offers business managers “the big picture” of the environment in which a business operates Provides awareness of news, trends, forecasts, key players & competitors

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Industry & Market Research

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  1. Industry & Market Research Kimberly Bloedel Pomerantz Biz Library Fall, 2009

  2. Industry & Market Research: • Offers business managers “the big picture” of the environment in which a business operates • Provides awareness of news, trends, forecasts, key players & competitors • Enables informed decision making

  3. Industry & Market Research Qs Is the industry growing ? Is there a demand for new products? How is the market segmented? Who are the key players in the industry? What are the trends in the Industry? How is the recession affecting the industry?

  4. Pomerantz Biz Libraryhttp://www.lib.uiowa.edu/biz/

  5. Industry Info From: http://guides.lib.uiowa.edu/industry

  6. NetAdvantage(aka Standard & Poor’s) What are the trends in the Industry? Is there a demand?

  7. Who regulates the industry? What is the Cost Structure?

  8. Market Research Info From: http://guides.lib.uiowa.edu/market

  9. What are the revenues for the industry ? How many establishments are operating in the US? Who are the key players in the restaurant industry?

  10. Is there a demand? What is the growth in the market? What are the trends in the Market?

  11. News

  12. NewsCompany & Industry • Newspapers • WSJ • NYT • Financial Times • Regional newspapers • Magazines • Forbes • Fortune • Business Week • Databases • ABI/Inform • Business Source Complete • Factiva • Lexis Nexis • Regional Business News

  13. News Articles http://www.lib.uiowa.edu/biz/elecjrn.html

  14. Questions? • Contact Kim • Kimberly-bloedel@uiowa.edu • 319-335-3077

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