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HAAS EDUCATION CASE COMPETITION 2009

DC Public Schools: Top Human Capital for the Nation’s Capital. HAAS EDUCATION CASE COMPETITION 2009. Yale School of Management Morgan Hall, Chris Kang, Chris Lewis, Michaela Daniel. DEFINING THE PROBLEM.

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HAAS EDUCATION CASE COMPETITION 2009

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  1. DC Public Schools: Top Human Capital for the Nation’s Capital. HAAS EDUCATION CASE COMPETITION 2009 Yale School of Management Morgan Hall, Chris Kang, Chris Lewis, Michaela Daniel

  2. DEFINING THE PROBLEM • DCPS faces recruiting challenges throughout the human capital value chain, from attracting top talent to placing teachers in the highest needs schools • DCPS needs to recruit, develop and retain the highest quality teachers to have a positive impact on its high proportion of high-need students • DCPS needs to recruit teachers in high-need subject areas, and with cultural sensitivity to its majority-minority student population Top Human Capital for the Nation’s Capital.

  3. KEY THEMES: WHAT TEACHERS WANT Our plan will attract experienced teachers to DCPS by creating and publicizing a system that capitalizes on teachers’ intrinsic motivation: • Professionalism: Create a career ladder and communities of inquiry at school level to maximize impact • Community: Develop cohorts so teachers feel supported • Prestige: Recognize high quality teachers to promote excitement about change in DCPS Top Human Capital for the Nation’s Capital.

  4. THE STRUCTURE OF OUR SOLUTION Top Human Capital for the Nation’s Capital.

  5. A vital part of our recruiting strategy involves supporting incoming teachers’ entrance into the community through the DCPS cohort experience. THE COHORT EXPERIENCE • Recruiting Advantages • Prior to school placement, prospective hires are placed and ushered into the DCPS community. • Teacher Leaders identified from prior cohorts are used to outreach to prospective hires. Top Human Capital for the Nation’s Capital.

  6. THE COHORT EXPERIENCE:LOGISTICS Top Human Capital for the Nation’s Capital.

  7. Attracts experienced teachers with promise of leadership, prestige, community, and relevant professional development • Promotes school-based, school-wide professional development • Provides teacher input into PPEP process • Provides choice to principals regarding school-based professional development DC MASTER TEACHER CORPS: RATIONALE Top Human Capital for the Nation’s Capital.

  8. DC MASTER TEACHER CORPS: ROLES AND REWARDS Top Human Capital for the Nation’s Capital.

  9. DC MASTER TEACHER CORPS: IMPLEMENTATION • Recruitment: Advertise Master Teacher Corps nationally through: • Timeline: Applications due March 31, selection throughout April • Recruitment Goals: • 240 applications (including in-house applicants), • 120 interview invitations • 60 Master Teachers for 30 schools • Selection: • 1-on-1 interviews conducted by 2 Professional Development specialists • As part of the interview process, Master Teacher candidates must observe videos of lessons, then give written and spoken feedback through their interviewer Top Human Capital for the Nation’s Capital.

  10. THE STRUCTURE OF OUR SOLUTION Top Human Capital for the Nation’s Capital.

  11. HR recruiting staff will target 11 local universities with ties to the DC community that have strong education programs, especially in STEM Historically Black Colleges and Universities Other Local Universities PARTNER UNIVERSITIES: Top Human Capital for the Nation’s Capital.

  12. PARTNER UNIVERSITIES: RECRUITMENT STRATEGIES • Tactics: • On-campus presentations by DCPS teacher alums and HS students • Distribution of DCPS materials at career fairs and campus events • Posting on school career websites and newsletters • Future targeted Facebook advertising by school • Outreach: • Every new teacher given an offer to work in DCPS will be personally contacted by a current DCPS teacher by phone or email • HR database and cohort leads will facilitate these connections based on alma mater, subject area, home town, etc. • Partnerships: • Experienced teachers will… • Supervise student teaching placements from partner universities in DCPS • Serve as adjunct education professors, speakers, and career advisors at partner universities Top Human Capital for the Nation’s Capital.

  13. Referral system • LessonoftheMonth.com • Top Human Capital for the Nation’s Capital advertising campaign Getting the message out to experienced teachers Top Human Capital for the Nation’s Capital.

  14. About LOTM.com Archives Log out Side banner for advertising MATH SCIENCE LANGUAGE ARTS SOCIAL STUDIES OTHER LESSONOFTHEMONTH.COM This month’s math lessons… Cartesian Plane – Read description/Read full lesson plan Vote Comment See Comments Email Author What are Percents? – Read description/Read full lesson plan Vote Comment See Comments Email Author View Video Greater than/Less than – Read description/Read full lesson plan Vote Comment See Comments Email Author Top Human Capital for the Nation’s Capital.

  15. What Threadless.com for Lesson Plans Who National educator user community GETTING THE MESSAGE OUT TO EXPERIENCED TEACHERS: LESSONOFTHEMONTH.COM • Benefits for Users • Monthly prizes per category paid by advertising • Find quality lessons to use • Feedback from other educators on your lesson plans • Benefits for DCPS • Platform for targeted recruitment advertising to national teacher pool • Direct email access to excellent teachers • Forum for DCPS teachers (and others) to share great lesson plans Top Human Capital for the Nation’s Capital.

  16. GETTING THE MESSAGE OUT TO EXPERIENCED TEACHERS: PROMOTIONAL MATERIALS Become one of Washington’s influential leaders. Join the DC Master Teacher Corps. First Rhee... …then Obama... …now YOU! Top Human Capital for the Nation’s Capital.

  17. THE STRUCTURE OF OUR SOLUTION Top Human Capital for the Nation’s Capital.

  18. Goals: Summer WebBridge will create teacher loyalty to DCPS even as new hires await their school placement, while improved HR database will facilitate outreach • DCPS will create a password protected website at which new DCPS hires can communicate, share ideas, resources, and concerns • Experienced teachers will volunteer to monitor posts, respond to concerns, and organize networking events • HR will provide DCPS teacher volunteers with contact information of new hires for outreach SUMMER WEBBRIDGE AND IMPROVED HR DATABASE Top Human Capital for the Nation’s Capital.

  19. BUDGET OVERVIEW Top Human Capital for the Nation’s Capital.

  20. SUMMARY OF SOLUTIONS Top Human Capital for the Nation’s Capital.

  21. DC Public Schools: Top Human Capital for the Nation’s Capital. HAAS EDUCATION CASE COMPETITION 2009 Yale School of Management Morgan Hall, Chris Kang, Chris Lewis, Michaela Daniel

  22. FY 2009 DCPS proposed budget is $537 million • Currently, $300K is used for recruiting • Overtime pay for teachers is $30/hour APPENDIX A: BUDGET ASSUMPTIONS Top Human Capital for the Nation’s Capital.

  23. DC Department of Mental Health The Washington Post The Kennedy Center www.daylife.com www.skillsusa.com National Center for Children and Families Benjamin Banneker Academic High School www.youngsuffragists.org Carole D. Fredericks Foundation Duke Ellington School of the Arts www.ineedamaid.com ABC News www.pbase.com/jehanson/image/40231348 APPENDIX B: PHOTO SOURCES Top Human Capital for the Nation’s Capital.

  24. APPENDIX B: BUDGET SPECIFICS Top Human Capital for the Nation’s Capital.

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