Persuasion!

1. Persuasion! • 2.28.12

2. Agenda • Questions? • Thoughts about paper 2 • How do we persuade? • Group Activity • Discussion

3. Paper 2 Updates • Paper 2 isn’t research report • You should be convincing me how your artifact is used • It should be about 1 thing • In most cases it is something tangible

4. Persuasion • What is persuasion? • How do you do it?

5. John’s Persuasion Story • What I wanted: new golf clubs. • Context: Had no money.

6. John’s Persuasion Story • Story: It was Spring and golf season was upon us. I had some old clubs and really wanted new ones. The problem was I had no money, but I did have an idea--ask for them. So presented a my argument to my dad. It was his responsibility to provide for me, so he needed to buy me new clubs. My clubs were in bad condition and needed to be replaced. He didn’t buy it. But I am persistent. “But dad, it would make me happy, and don’t you want to see me happy?” Still didn’t work. He said I had to buy them myself. Finally, I resorted to a plan. Offer to mow the lawn all summer if I got the clubs early. I explained the cost of the clubs was less than moving the 20 times (the average for the summer). He agreed!

7. What did I do? • Ethos • Logos • Pathos

8. Ethos • Ethos is appeal based on the character of the speaker. An ethos-driven document relies on the reputation of the author. • Examples: • Being an expert • Past experience • http://www.youtube.com/watch?v=cKMn-_aQoPk

9. Logos • Logos is appeal based on logic or reason. • Writing informed by research • Graphs • http://mashable.com/2011/09/23/world-social-networks-infographic/

10. Pathos • Pathos is appeal based on emotion. • Examples: • Advertisements tend to be pathos-driven • http://www.youtube.com/watch?v=DHUUyx0d7qw&feature=fvst

11. John’s Persuasion Story(Revisited) • Story: It was Spring and golf season was upon us. I had some old clubs and really wanted new ones. The problem was I had no money, but I did have an idea--ask for them. So presented a my argument to my dad. It was his responsibility to provide for me, so he needed to buy me new clubs. My clubs were in bad condition and needed to be replaced. He didn’t buy it. But I am persistent. “But dad, it would make me happy, and don’t you want to see me happy?” Still didn’t work. He said I had to buy them myself. Finally, I resorted to a plan. Offer to mow the lawn all summer if I got the clubs early. I explained the cost of the clubs was less than moving the 20 times (the average for the summer). He agreed!

12. Activity • Break into groups (3-4) • In your groups I want you to look each others persuasion stories you wrote and look for the use of logos, pathos, and ethos • What methods were most common?

13. Discussion • What did we find? • How were we successful? • How were we less successful?

14. In-Class Blog • I want you to write a quick blog about what you learned today about ethos, pathos, logos. How can you incorporate some of what we learned into your paper. Pick an section for your paper and explain how you can be more persuasive.