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Beauty is a decision.

Beauty is a decision. BRAND POSITIONING 2014. Starting this year Perfecta is beeing in a process of changing its design, communication strategy and positioning . Purpose : to make Perfecta’s image as a modern, professional , dynamic brand created by the pharmaceutists

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Beauty is a decision.

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  1. Beauty is a decision.

  2. BRAND POSITIONING 2014 Startingthisyear Perfecta is beeing in a process of changingits design, communication strategy and positioning. Purpose: to makePerfecta’s image as a modern, professional, dynamicbrandcreated by the pharmaceutists Focus concept: Technology attend to beauty and youth Keyinsight: Today everything is possible. Thanks to modern cosmetics I don’thavedreamaboutyounglooking skin – I canacheiveit with Perfecta Brand personality: Mage. Innovating, talented, haspower to change the reality, makeswishescometrue. www.perfectakosmetyki.pl

  3. TARGET GROUP Womenaged 35-65, secondaryeducation+, living in citiesover 20 000 citizens, salaryaverage + Psychography: Active workingwoman, looking for high quality cosmetics. Satisfiedoptimistwhobelieves in herselve and the worldaroundher. Feminity for herit’ssoftness, resourcefulness but alsocaringaboutherselve and her family. Brand expectactions: Cosmetics have to effectivellycareabouther skin, free from the imperfections, make skin lookingyoung. Active ingredientshave to be modern, in idealproportions, fit to „my skin”. www.perfectakosmetyki.pl

  4. BRAND ASSORTMENT FACE CARE PURRYFING SPECIAL TREATMENT SKIN ANTI-WRINKLE SPECIAL & BODY CARE BODY HAIR REMOVAL HIGIENE INTIME WASH PREGNANT WOMEN & BABIES SLIMMING&FIRMING HOME SPA www.perfectakosmetyki.pl

  5. WSPARCIE 2014 APRIL 2014 BIOLASER TV BIOLASER MAY 2014 DEKODER TV DEKODER DEKODER outdoorcampaign- In 2014 PERFECTA is active on www.perfectakosmetyki.pl

  6. WSPARCIE 2014 • CAMPAIGN OBJECTIVE • Giving the informationaboutnew products series • Introduction of the newbrand image as a modern, professional, dynamic, created by the pharmaceutists, magical … • Gainingnewconsumers. • Sales increase www.perfectakosmetyki.pl

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