1 / 10

BCIS 340 Chapter 12 Case Study # 2

BCIS 340 Chapter 12 Case Study # 2. Collective Innovation . Naif Lasloom .

jenna
Télécharger la présentation

BCIS 340 Chapter 12 Case Study # 2

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. BCIS 340Chapter 12Case Study # 2 Collective Innovation Naif Lasloom

  2. Open innovation has been a hot management phrase for the past five years. So far, though, these collaborations have generally been focused on small-scale research and development or on technology ventures between giant global brands and smaller partners. You can bring together design heads from some of the world’s biggest global brands with aim of stimulating. for example, the fifth annual Raymond conference in Rotterdam attended by 17 design mangers from companies as diverse as Heineken, Philips, Lego, Airbus and Hewlett-Packard. So designers are accustomed to working with external consultants and costumers but Raymond’s aim is different.

  3. The conference is the brainchild of two Dutch design companies: park Advanced Design Management and Eden, an interactive-experience design firm. Tired of attending crowded conferences dominated by endless speeches, they decided to start an invitation-only event where designers from noncompeting companies could freely share ideas with the aim of finding new ways to get more and better products out faster.

  4. An Imaginary global firm • A recent Raymond conference asked the attendees to imagine they were part of a new global design company called design-Ink.com, with a team of some 1200 designers. • Their mission, they were informed in a video presentation by the unseen “Raymond” Was to deliver the best, fastest. And most inexpensive design solutions for a broad range of businesses across a variety of industries: medical, Retail, toys, sports equipment, and clothing.

  5. A spirit of a collective company • The process worked by asking six designers to bat around ideas on how the new company would operate. Each board member was asked to contribute to the discussion. While the participants brought their own experience to the exercise the idea was to shed their own backgrounds in the spirit of creating a new company that would benefit from their collective expertise. • So the experience got designers to break free from their own corporate silos and look at their businesses from another industry’s perspective. • For example, Philippe Picaud, head of design at French sports retailer has used design to help transform Decathlon from retailer that sold other sporting brands such as Nike and Adidas to a company where 60 percent of sales now come from Decathlon’s 15 private-label brands.

  6. Stretching the mind of design • It’s a point of view shared by most of the participants. For example, Orange’s Grinyer offered to share online branding tools with designers from other industries.

  7. Questions ? • The conference is the brainchild of two Dutch design companies: park Advanced Design Management and Eden • True • False

  8. Open innovation has been a hot management phrase for the past five years • True • False

  9. Discussion question • If you were running a global innovation initiative what global issues might you encounter?

  10. Thank You 

More Related