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SWUUC Young Adult Ministry Leadership Intensives

SWUUC Young Adult Ministry Leadership Intensives. Outreach Workshop. Outreach:. Attracting and Welcoming a New Generation of Unitarian Universalists. Workshop Agenda. Why Outreach Second? Targeted Outreach and Mailing Community Partnerships Technology Welcoming Practices Worship

jennifer-bolton
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SWUUC Young Adult Ministry Leadership Intensives

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  1. SWUUC Young Adult Ministry Leadership Intensives Outreach Workshop

  2. Outreach: Attracting and Welcoming a New Generation of Unitarian Universalists

  3. Workshop Agenda Why Outreach Second? Targeted Outreach and Mailing Community Partnerships Technology Welcoming Practices Worship Questions

  4. Why Outreach Second?

  5. Outreach to Expand Young Adult Attendance in UU Congregationsby Sean Briscoe Four Steps to reach Young Adults through targeted mailing

  6. Step One • Call your local election office • Ask for the Voter Registration for your county or counties if your church sits on the border of two or three different counties. • You will need a member of your church skilled in the way of Microsoft Excel or Access.

  7. Step Two • Sort out all the inactive voters. • I.D. the birth date for each voter. • You are looking for anyone born between 1972-1990. • Look for regular voters and target them first.

  8. Step Three • In the voter history for each young adult you will see a D or an R. • If seeking demographic efficiency in target group, sort out the R voters, there will be very few in this age range. • As a statistical group, these (D) are the young adults most likely to embrace the Principles and Sources that represent our covenant with each other.

  9. Step Four • Now you have a list of liberal-minded young people in your area. • Mail to this universe of voters starting closest and then moving outward. • Doing it in small parts will help you deal with an over flow of respondents.

  10. Campus Outreach Step One • Follow the first three steps outlined previously. • Step Two • Identify the addresses of Universities, and all higher education groups. Begin to identify the students that are registered.

  11. Campus Outreach Step Two • Identify the addresses of Universities, and all higher education groups. Begin to identify the students that are registered. • 2008 election resulted in many students registered around universities across America. Targeting neighborhoods around schools would be a good strategy for campus outreach.

  12. Campus Outreach Step Three • Invite the young adults to your church. • Special event • Service • You might tailor this invitation to make specific reference to young adult activities, even if your congregation prefers to invite them more generally.

  13. Campus Outreach Step Four • Once your congregation has some interested members or friends in the college population, offer to assist them in developing a Student Organization (SO) on the campus.

  14. Hints and Suggestions • When you send the mailing out make sure that you pay postcard postage. • Make sure to put your website address on your postcard. • You should look into the use of a mailing house. • They can presort and get you a reduced price on your postage and you will have an accurate launch date for your mailer.

  15. Playing the Numbers • 5000 postcards • 1% return • 50 Young Adult Visitors • Good membership retention would result in a huge YA group for any size congregation.

  16. Outreach to Expand Young Adult Attendance in UU Congregations Thank You Any Questions?

  17. Community Partnerships University Groups – Community Events Other Religious and Service Organizations

  18. Technology

  19. Church WebsitesDon’t Bury the Lead! Put relevant visitor info on home page!A Few Examples of Church Website Styles

  20. Online Podcasts and Video of Sermons/Services

  21. Example of simple, easy video creation tool – animoto.com.Click below for video created for the San Marcos UU Fellowship in San Marcos, TX.Animoto.com video for San Marcos UU Fellowship

  22. General Website Creation is Becoming Easier and Cheaper Two Examples of Simple Web Creation Tools are: Wix.com Sauropol.com

  23. Created with Wix.com

  24. Created with Sauropol.com

  25. Social Media Tools Twitter Facebook

  26. Message in a Box • We are Media

  27. Welcoming Practices Greeters Best and Worst Practices YA Groups Welcome? What to Talk About? Stop Telling False Narratives Believe Whatever You Want Alternative to Religion Political Homogeneity Positive vs. Neg Understanding of UUism

  28. Worship as Outreach

  29. Relevant – Positive - Engaging Why do people come to church? Community, Social Justice, Spirituality Good News Must Meet Bad News Central Event in Community Life and Key Entry Point Alternative Worship Styles Taize, Soulful Sundown, Etc… Not All Alternatives Worship Styles Are Alike Should You Have a “YA” Worship Service?

  30. Summing Up – Vital Behaviors Targeted Outreach and Mailing Community Partnerships Technology Welcoming Practices Worship

  31. Questions?

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