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Project Team Christina Porco Nathan Taft Ryan Taft Peter Touros

Project Team Christina Porco Nathan Taft Ryan Taft Peter Touros . Business Issue. Stadiums are getting larger and more expensive There are many ways to watch sports on TV, online, in 3D, and on your mobile device

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Project Team Christina Porco Nathan Taft Ryan Taft Peter Touros

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  1. Project Team Christina Porco Nathan Taft Ryan Taft Peter Touros

  2. Business Issue Stadiums are getting larger and more expensive There are many ways to watch sports on TV, online, in 3D, and on your mobile device The Stadium came to our marketing company to find out whatthey should say & how to say it to in order to increase attendance

  3. How interested are you in attending an event at this stadium?

  4. There are three unique segments Different Fans – Different Strategies High Rollers 56% True Fans 18% Money Savers 26% 4

  5. 5

  6. The High Roller’sPriorities Furnished lounges, big screen TVs, sports bars, and restaurants Fine Dining and Elegant Ambiance Personal Space

  7. Money Saver’s Priorities Massive HD Screens to see every move The best lit stadium, where night becomes day

  8. Money Saver’s Turnoffs Fine dining Spaciousproshops Acceptanceofmost creditcards

  9. The True Fan’s Priorities Not a bad seat in the house! 560 Concession stands throughout the stadium

  10. True fan’s Turnoffs Corporate events Art work Alcohol free seating

  11. Our Goal

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