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Commercial awareness – the interviewers perspective

Commercial awareness – the interviewers perspective. KATE WIGGLESWORTH – REGIONAL TRAINING AND RECRUITMENT MANAGER ENTERPRISE RENT A CAR . Enterprise Rent A Car . Largest car rental company 1,000,000 cars in fleet 5 countries USPS Family owned 1000 graduates a year

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Commercial awareness – the interviewers perspective

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  1. Commercial awareness – the interviewers perspective KATE WIGGLESWORTH – REGIONAL TRAINING AND RECRUITMENT MANAGER ENTERPRISE RENT A CAR

  2. Enterprise Rent A Car • Largest car rental company • 1,000,000 cars in fleet • 5 countries • USPS • Family owned • 1000 graduates a year • 40 application per hire • Impact your interview process

  3. Icebreaker • Turn to the person next to you and identify a company you want to work for • Why? • What have you done so far to get there? • 5 minutes- we will come back to this

  4. What is it? • “An interest in business and an understanding of the wider environment in which an organisation operates” • Customers • Competitors • Suppliers • Market • Economy

  5. What understanding does it include? • Customer service • Culture • Efficiency • Environmental impact • CSR • Community • Development programme • Company and personal growth

  6. What will understanding it demonstrate? • Commitment • Knowledge • Depth of answers • Competency based examples • 2 way interview • Engaging the interviewer • You are the right person

  7. How can I get commercial awareness? • Vacation work • Placements – unpaid? • Team work • Achievements • Extra curricular activities • Research • Media! • Work place visits

  8. Points to consider • What do you know about the company? • Why their sector? • What do they do? • What challenges? • What opportunities? • What career path? • Why them? • Why you?

  9. Planning your responses • Transferable skills • Leadership examples • Communication challenges • Sales scenarios • Customer service examples • Change management • Flexibility • Work ethic • Community • If you were in charge……..

  10. Success Stories

  11. Action points • Research the website – not just the advert • Visit a location if you can • Shop the competition • Network with employees • Follow up with people met at careers fairs • Try the service • Identify what you want – and go for it • Sell yourself – no one else will

  12. Follow up • Turn to the person next to you again • What have you learnt? • What is your action plan for that company now? • Take 5 minutes – ensure you leave with something of use!

  13. At Enterprise • We see thousands of applications a year • We need people to stand out • Knowing some numbers off the first page of the website is not enough

  14. In summary • When asked recently about a hiring decision in a pool of qualified, equally skilled people • “Quite simply – this candidate had spent a day shadowing a senior manager- his knowledge of the company and how it works was far better than the other candidates” • “A candidate turned up – they knew about me, my family, my career – great candidate, almost stalker!”

  15. Thank you – any questions?

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