How To Get More Out Of Your Social Media Efforts

1. How To Get More Out Of Your Social Media Efforts Without Going Insane

2. Not going to talk about the day-to-day and how-to actually DO things today.

3. What I Really Want To Talk About Today Is Focus • Focusing will help you decide on your social media channels. • It will also help you decide what to post on the social media networks you decide to use.

4. How Do You Focus? • Pick the social media channel(s) that are best for you and your business and become really great at them. • Don’t let F.O.M.O (fear of missing out) sidetrack you. At least not consistently, and not for long periods of time.

5. How Do You Decide On Your Social Media Channels? • Consider your target market and what they use and like. • Consider you – your needs, goals and talents. • Consider the benefits of the social media networks in relation to your business, target market, personality and talents.

6. How Do You Decide On Your Social Channels? Step 1 Consider Your Target Market

7. Consider Your Target Market And What They Use & Like • Who is your target market? This may seem obvious, but sometimes it isn’t. • What is the goal of your target market when they’re on social media?

8. Your Target and Their Demographics Who are you trying to target? Consumers? Influencers? What are their demographics? Age group Sub Culture Sex Niche – Creative, Professional, other?

9. Who Is Your Target Audience If you’re trying to get influencers, then they need cool content to share? Do you have this? If you’re targeting clients, then are they just trying to be entertained? Are they looking to be cool? In terms of our product what problems do they have? Are they trying to feel pretty? Are they overwhelmed and looking for some sanity?

10. How Do You Decide On Your Social Channels? Step 2 Consider YOU

11. What is your goal when you’re on social media? Are you trying to gain some trust? Perhaps your goal is targeting influencers who can give you some clout? Or are you focused on making sales? If so, targeting your end client is your goal.

12. What Are You Good At? • This is something that a lot of us don’t think about. • But, it’s pretty important when deciding. If you’re not good at taking pictures or graphics, then Pinterest or Instagram aren’t for you.

13. Talents/Abilities That Should Affect Your Choice Ability or interest in making graphics or taking photos Ability to do videos Ability to say interesting things Preference for talking or writing Social, not shy Time Tech Savviness Disposable Income

14. How Do You Decide On Your Social Channels? Step 3 Consider The Benefits Of The Channels For Your Business

15. Focus On The Top Social Media Networks • Facebook • Instagram • Twitter • Linked In • Pinterest • Google+

16. The Most Popular Facebook Mediums Facebook

17. Pros & Cons Of Facebook Pros Cons Organic reach is low It can be hard figuring out how to get the most out of the advertising network • There are a wide variety of users on the network • The advertising network is very powerful

18. Why It Makes Sense To Use Facebook • People still expect businesses to have a Facebook account • Google will often list a Facebook page over a website or other social media accounts

19. Should You Use Facebook Yes, if… • you’re planning on advertising online • you’re targeting a demographic over 30 • you have a brick and mortar business • you sell anything online • you don’t have a strong SEO presence with your website No, if… • you’re targeting people under 20 • you never plan on advertising

20. The Most Popular Facebook Mediums Instagram

21. Pros & Cons Of Instagram Pros Cons You need to be able to take great pics. Advertising is harder in Instagram Hard to get people to visit your site from Instagram • With a little sweat labour you can build a decent following

22. Why It Makes Sense To Use Instagram • It’s a great network for letting people see what your products look like, and how they can fit in their lives • Depending on your business and demographic, people will expect you to have an Instagram account • Depending on your personality, it may be a great way to connect with your target market

23. Should You Use Instagram? Yes, if… • you have a creative business • you can take nice pictures and make nice graphics • you said yes to the above and you’re targeting people under 50 • you said yes to the above and you’re targeting women No, if… • you’re targeting people over 60 • you are unable to take good pictures or create eye-catching images, or pay someone to take some for you • you don’t sell a physical product and other types of posts (i.e. motivation) aren’t important to your user.

24. The Most Popular Social Mediums Twitter

25. Pros & Cons Of Twitter Pros Cons You have to post a lot to get traction It shows posts based on time, not an algorithm • With a little sweat labour you can build a decent following • You can get some leverage with a little bit of paid advertising • Great way to connect with business owners, political leaders, and influencers • It shows posts based on time, not an algorithm

26. Why It Makes Sense To Use Twitter • It is one of the best ways to create relationships with business owners and influencers online • Other users are prone to sharing updates that are relevant to their target market. This is more common than with other mediums

27. Should You Use Twitter? Yes, if… • Targeting influencers is a big part of your marketing strategy • You’re targeting professionals between 30-50 • You’re targeting people under 50 No, if… • you’re targeting people over 60 or under 18

28. The Most Popular Social Mediums Pinterest

29. Pros & Cons Of Pinterest Pros Cons Less useful for local businesses Lots of images required, as well as Pinning of other images • People are actively searching for products on Pinterest • Good click through rate from your Pinterest images to your site • With some good sweat labour, you can get far with it

30. Why It Makes Sense To Use Pinterest • It’s a great way to showcase your products in a visual way • If you have a reason to do contests, it’s a great medium for this

31. Should You Use Pinterest? Yes, if… • you have a creative business • you can take nice pictures and make nice graphics • you’re targeting females between 18 and 60 • you have a lot of products or info-based content No, if… • you’re a local business • you are unable to take good pictures or create eye-catching images, or pay someone to take some for you • you don’t sell a physical product and other types of posts (i.e. motivation) aren’t important to your user.

32. The Most Popular Social Mediums Linked In

33. Pros & Cons Of Linked In Pros Cons There is a lot of competitions • Businesses actually seek out other professionals on this network • You’re almost always connecting with professionals – not an employee

34. Why It Makes Sense To Use Linked In • It’s a great way to showcase your products in a visual way • If you have a reason to do contests, it’s a great medium for this

35. Should You Use Linked In? Yes, if… • you’re targeting entrepreneurs and professionals • you have a large network of people who are active on linked in No, if… • you’re a local business • you sell a physical product

36. The Most Popular Social Mediums Google+

37. Pros & Cons Google+ Pros Cons Fewer people use it Fewer people seek out a Google+ account. • Less competition • Often comes up in search results before websites and other social mediums • Lots of benefits for SEO

38. Why It Makes Sense To Use Google+ • SEO for your website - Google+ content gets indexed immediately and shows up in search results • Because it’s less busy and popular, some people have said that the interactions are more genuine and there’s less noise to talk through.

39. Should You Use Google+? Yes, if… • you’re a photographer, craft-maker or other creative-type • You target teachers or techies like engineers, software, developers, or designers. • you target men • You target people in the U.S. No, if… • you don’t have a website • you don’t create content