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stimulating enterprise in low enterprise areas Colin Bell : Managing Director : Winning Moves International Enterprise Promotion Convention. hello. background. local enterprise growth initiative. enterprise awareness – sharing the success. channel developers LV / ABDN / HFA / Barca
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stimulating enterprise in low enterprise areas Colin Bell : Managing Director : Winning Moves International Enterprise Promotion Convention
enterprise awareness – sharing the success • channel developers • LV / ABDN / HFA / Barca • engagement team • community motivators • places for people • roots 4 enterprise • developmental workshops • ATL • My Biz • Business Link • coaching team • community motivators • places for people • roots 4 enterprise • barca • coaching team • community motivators • places for people • roots 4 enterprise • barca (enterprise insight) (sts – project team)
big principles you can’t just parachute in and make people more enterprising
big principles people don’t connect enterprise with themselves
big principles people don't need theory, they need confidence and belief
big principles start @ the end
big principles no preconceived routes as much about education, training, volunteering, employment as starting a business…
big principles facilitators run their own business
awareness powerful branding that connects with emotions
awareness work with the grassroots & trusted networks
aspiration motivational events/activities
belief workshops interactive > fun inspiring > challenging unintimidating
belief • workshops cont • figure out where you want to be • develop ideas • learn from others • remove the clutter • focus • plan
belief fun, colourful, inspirational – accessible, materials & tools
develop & act congratulations you have reached the starting line
impact 900 people engaged
impact 87% developed idea
impact 88% feel confident to make progress
lessons bottom up is best
lessons don’t confuse enterprise with entrepreneurship
lessons think place
lessons plan for ministers need to quote numbers…but don’t let it compromise the mission!