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HELP

HELP. Humanize Empathize, Educate Lead, Localize Participate. 1. Humanize. At Stake: Rural Culture’s Freedom To Operate (domestically ) Social License: Given - Or Removed – By Court Of Public Opinion Social Norms Have Made It Easy to hate ‘INDUSTRY” Public Distrusts “Big Business”

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HELP

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  1. HELP • Humanize • Empathize, Educate • Lead, Localize • Participate

  2. 1. Humanize • At Stake: Rural Culture’s Freedom To Operate (domestically) • Social License: Given - Or Removed – By Court Of Public Opinion • Social Norms Have Made It Easy to hate ‘INDUSTRY” • Public Distrusts “Big Business” • “Factory Farms”, “Industrial Farming” • Human Interest Issues Must Be Engaged In Human Interest Terms • Food Safety, Water, Animal Welfare • Engagement Must Include Ambassadors With Whom There Is An Element Of Trust • That Means We Need A Trusted ‘Human Face’ As Messenger • The Freedom To Operate Will Ultimately Be Decided In Living RoomsNOT Board Rooms

  3. POSSIBLE ACCEPTABLE GAINFUL

  4. ACCEPTABLE GAINFUL

  5. POSSIBLE GAINFUL

  6. SUSTAINABLE POSSIBLE HOPE ACCEPTABLE CERTAINTY

  7. PRODUCER INVESTMENT POSSIBLE HOPE FOR FREEDOM ACCEPTABLE TO OPERATE

  8. 2. EMPATHIZEAND EDUCATE • Help Producers Understand Real Concerns Of Public • What Does The Public Think Is ‘Acceptable’ • Help Producers Avoid Playing Reverse Jeopardy • Facilitate Outreach By Producers That Lets Greater Community Know The Producer Is Listening, Understands, Respects Or Shares Concerns • Showcase Producers Addressing Social Concerns And Highlight Soy/Ag Contributions To Society • Producers Are Part Of The Answer To Their Concerns (Gainful) • Build/Highlight Environmental Initiatives: Clean Air and Water Efforts, Animal Welfare, Regulatory Responsibility • Engaging In What Is ‘Possible’

  9. Education Of Producers • Help Producers Build Leadership Capacity • Processes And Participation In Democracy • 3 Steps: Awareness, Education, Action • Break Down Bunker Mentality • Empower Producers As Experts On Society’s Issues/Concerns • Empower Self-Policing, Peer Review And Pressure • Assist Them In Understanding And Appropriately Illuminating Half-Truths, Self Interest, Strategies Of ‘Conflict Industry’ • Assist Producers In Identifying, Articulating, And Implementing Solution Strategies • ‘What Is Our Answer’

  10. 3. LOCALIZE • Education Begins In Producers Home Area • Supply Localized Information To Producers • Provide Tools That Assist Producer In Educating Their Local Elected And Opinion Leaders, Media, Schools • Facilitate Producer’s Ability To Share: • With - And In - Local Media • With Local Business Peers • With Local Civic Groups • Local Schools Rio Earth Summit One: Indigenous Stakeholders Focus

  11. 4. PROMOTE AND PRAISE PRODUCER PARTICIPATION • Be Aware Of Bunker Mentality • Promote Achievable Outputs And Outcomes • Simplify, Simplify, Simplify • Facilitate Peer Praise Of Personal Efforts • Local Peer Groups And Media • Assist In Identifying And Celebrating Individual And Collective Successes • Assist In Delivering ‘Thank Yous’ To Those Who Deserve It • Make Engagement ‘Fun’, ‘Gainful’

  12. Tools That Can Work • Soy Ambassador Programs • Ag Leadership Programs • Earth Day Celebrations Of Progress • Welcome Wagons • Farrow Shed Humanizing • Did You Know Ad Campaigns • Supplied To Producers For Local Media, Legislative Sessions - With Names/Pictures

  13. Tools That Can Work • Humanizing Ad Campaigns Local, Regional, National

  14. Tools That Can Work • Social Media Training • Media (Print/Blog) Rapid Response Teams • Producers • Students Who Hope To Become Producers • Twitter • Opposition Strategy Research • ‘Alternatives’ Supplanting ‘Anger’ • Bonnie Riatt • Pizza Hut • Ford Motor

  15. Building A Bridge of Urban/Rural Cultural Understanding

  16. In the fall, classrooms adopt a resource provider that they’ll get to know during the remainder of the school year. Farmer Fisherman Miner & Energy Worker Logger Rancher

  17. Providers Communicate With Classes Letters… Videos… Internet…

  18. Final Q & A Session!

  19. Adopted Providers meet their adoptors…

  20. Student’s Become A ‘Pal”

  21. Make friends for a lifetime…

  22. www.providerpals.com • Curriculum • Vocabulary • Games • Product Descriptions • Web Pages: • -Farming • -Fishing • -Forestry • -Mining • -Ranching • PROVIDER • WORLD!!!

  23. 1998-2002:Pilot program running in Montana & Washington D.C.2002:Ford Motor Company awards generous grant that set Provider Pals™ in motionand additional support allows the program to expand across the nation2008:“Provider World” educational gaming site launched with CAT and Monsanto Foundations support2010/11: MN Soy supports program pilot in 5 schools.2011/2012: Iowa Pork joins MN Soy in expanding program in MSP2012/2013: Iowa Soy supports pilot in Iowa schools Program Progress Cities & Towns that Have Adopt Providers Since 2002: Campbell River, BC Vancouver, BC Seattle, WA Spokane, WA New York City, NY 14 Schools in MT 6 Schools in MN Detroit, MI Wolcott, Indiana Cheyenne, WY Washington, DC 3000 Students San Jose, CA St. Louis, MO Denver, CO Charlotte, NC Hollywood (LA), CA Two Schools Texarkana, AR Little Rock, AR Phoenix, 4 schools San Diego, CA Over 80,000 Students Over 3500 Classrooms In Cities Throughout The Nation and BC Plantation (Ft. Lauderdale), FL Two Schools

  24. “Preserve America President’s Award.”

  25. MAJOR SPONSORS Minnesota Soybean Research & Promotion Council

  26. Cultural Bridge Building Is Central To Maintaining Freedom To Operate Dependent Upon Society Believing It Is Possible, Acceptable, and Gainful To Entrust The Process Of Food Production To The American Farmer.

  27. Freedom To Operate Your Sponsoring Producers Must Believe It Is Possible, Acceptable, and Gainful To Engage In Programming You Develop For Their Use.

  28. Freedom To Operate Requires That Society Go Beyond Liking ‘The Farmer’ – Take The Next Step – And Act In The Best Interest Of American Farmers.

  29. Freedom To Operate Requires That Society Become Aware Of The Issues We Face, Become Educated On The Issues We Face, And Learn Of The Actions They Can Take To Protect Our Common Interests.

  30. Freedom To Operate Requires Ambassadors With The Leadership Capacity To Develop Trust Within Their Area Of Influence In This Discussion. The Final Decision On The Freedom To Operate Will Be Made Largely In Living Rooms, Not Board Rooms.

  31. The Issue Is The Environment: Handling Of The Environmental Issues Of Food Safety, Water, And Animal Welfare Will Shape The Public’s Decision In Continuing Our Social License To Operate.

  32. The Atmosphere Within Which Enlightened Decision Making May Occur Can Be Influenced By Advertising – But Trust Can Only Be Gained By Building And Connecting Programs That H.E.L.P. Grow Leadership Capacities Within The Producer Ranks, And Empowering Those Producers to Act.

  33. Society AND Producers Are Ready For Engagement Also ready for a new environmental vision based upon: Hope Instead of Fear Science Instead of Emotion Education Instead of Litigation Resolution Instead of Conflict Employing, Not Destroying, Human Resources

  34. The U.S. Soy Producer’s Hope In MaintainingTheir Freedom To Operate Lies In Their Ability To Articulate And Deliver This New Vision.

  35. HOPE Bad News Sells – But Today, Humanity Hungers For Hope. That Hunger For Hope Is Alive In The Homes And Hearts Of All American’s – Including Your Soy Producers.

  36. At Stake? Not Industry’s Freedom To Operate Rather, At Stake Is Rural America’s Freedom To Operate. Our Cultures Are At Stake

  37. Two Reasons For The Fire In My Belly. Dad Chas

  38. I Hope What I Have Offered Today Is Of ‘H.E.L.P.’ In Making Your Strategies ‘Possible, Acceptable, and Gainful’ As You Prepare, And Connect, Programming Decisions For Those You Serve.

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