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Textbook-Exchange ”Your Fair Textbook Exchange Provider”

Textbook-Exchange.com ”Your Fair Textbook Exchange Provider”. Hiten Patel Chase Lancaster Todd Garnett. Marketplace Analysis. Average expense on textbooks per semester $700-900 Projected savings per student $100-300 12 Million Freshmen and Sophomore

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Textbook-Exchange ”Your Fair Textbook Exchange Provider”

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  1. Textbook-Exchange.com”Your Fair Textbook Exchange Provider” Hiten Patel Chase Lancaster Todd Garnett

  2. Marketplace Analysis • Average expense on textbooks per semester $700-900 • Projected savings per student $100-300 • 12 Million Freshmen and Sophomore • Allows students to get more money back for textbooks • Cost only 25 cents per textbook listing

  3. Situational Analysis

  4. Internet Marketing Strategy • Provide niche platform for buying/selling textbooks within his/her university • Consumer-to-Consumer market • Bases: geographic, demographic, and behavior

  5. Target Market • John and Jane • College Freshmen-Sophomore • Age:18-20 • Attends: MSU, UM, Alabama, or Auburn • Wants to get the most money back for his/her textbooks

  6. Competitors/Differentiation • Chegg • Ebay • Amazon • Textbooks.com • Campusbooks.com • Differentiation-we allow students to sell to other students at price that is comfortable for both parties

  7. Business Model • All users of the website is free • Our income comes from a 25 cent transaction fee for the listing of textbooks • By doing this the students can get more of their money back and we can profit from the listings

  8. The Budget

  9. The Website

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