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The Body Shop

The Body Shop. Janice Wu Kirsten Rich Kristin Jennings Stephen Rovick. "You've got to be hungry for ideas, to make things happen and to see your vision made into reality.". What is it?. Business Fragrance Department Bath and Body Product Provider Skin Care, Hair, and Make-Up Boutique

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The Body Shop

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  1. The Body Shop Janice Wu Kirsten Rich Kristin Jennings Stephen Rovick "You've got to be hungry for ideas, to make things happen and to see your vision made into reality."

  2. What is it? • Business • Fragrance Department • Bath and Body Product Provider • Skin Care, Hair, and Make-Up Boutique • Male and Female Body Care

  3. History 1976-80’s 90’s- Present • First Body Shop opens in England • Stores start opening 2/month • Became a public company • Began addressing social issues- environmental/homelessness • Won retail awards. • Continued to promote causes • Used renewable resources 2007 The Founder of The Body Shop, Dame Anita Roddick passed away at the age of 64. 2006 The Body Shop is bought by L’Oreal. "I just want The Body Shop to be the best, most breathlessly exciting company - and one that changes the way business is carried out. That is my vision."-Dame Anita Roddick

  4. Promotional Mix • Sales Promotion • Advertising • Public Relations • Personal Selling The 5 P’s • Price • Place • People • Promotion • Product

  5. Price • Sales • Good Deals • Quality Products

  6. Place • Malls • Free Standing locations

  7. People • Everybody • Body Shop Fits Needs

  8. (Sales) Promotion • Word of Mouth • Services in Community

  9. Love Your Body Card • $10 membership • 10% off purchases • Birthday gifts • Exclusive email updates • Special offers • Special savings

  10. Advertising • No advertising • Word of mouth -preference of organic products • Community service

  11. Product • Envirementally Efficient • Consumer Friendly • Variety

  12. Guys are welcomed too! • Feminine store? • Feminine products? • Are there products for the average guy?

  13. Public Relations Creating a positive image by…

  14. Employees & Customers • Properly trained • Personalized service

  15. Personal Selling • Specific products for specific types of skin, hair, etc. • Asking for needs

  16. Community • Community Fair Trade • Charitable donations

  17. Environmental Impact • Reduce energy use and carbon footprint • Product bottles and paper bags are 100% recycled material • Increased recycled content in gift packaging

  18. And here’s Katy….!

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