CGD 218 Course Begins Success / cgd218dotcom

1. CGD 218 Course Begins Success / cgd218.com For More Tutorials www.cgd218.com

2. CGD 218 Course Begins Success / cgd218.com • CGD 218 Week 1 Assignment Why is Visual Literacy Important • CGD 218 Week 1 Journal The Evolution of Media • CGD 218 Week 1 DQ 1 Using Visuals to Communicate • CGD 218 Week 2 Assignment Final Project - Step Two • CGD 218 Week 2 DQ 1 Typography in Business • Why is Visual Literacy ImportantWatch Brian Kennedy’s TedTalk: Brian Kennedy: Visual Literacy and Why We Need It (http://www.youtube.com/watch?v=OefLEpds5Is), and address the following questions: CGD 218 Entire Course CGD 218 Week 1 Assignment Why is Visual Literacy Important

3. CGD 218 Course Begins Success / cgd218.com • Regardless of where you work or what your career is, learning how to communicate effectively and professionally is important if you want to succeed. Further, learning how to successfully utilize visual media in your communication can dramatically enhance the effectiveness of your message. • The Evolution of MediaOver the past several decades, communication media have evolved significantly. In addition to communicating messages through books, newspapers, and magazines, we now have the ability to communicate through blogs, CGD 218 Week 1 DQ 1 Using Visuals to Communicate CGD 218 Week 1 Journal The Evolution of MediaClick

4. CGD 218 Course Begins Success / cgd218.com • Final Project- Step TwoLast week, you discussed a possible message to communicate in your final project. For this assignment, you will develop an outline that clarifies your message and expands upon it, filling in any gaps that either your classmates identified in the discussion forum, or you identified over the past week. • Oftentimes, we can’t avoid using words to communicate messages. And sometimes, we’re even limited with the visuals we can include. So, how can we make our messages as clear and aesthetically pleasing as possible? CGD 218 Week 2 Assignment Final Project - Step Two CGD 218 Week 2 DQ 1 Typography in Business

5. CGD 218 Course Begins Success / cgd218.com • Your textbook describes design in light of the Bauhaus manifesto.According to the Bauhaus Design History (http://designhistory.org/Bauhaus3.html), what was so new about the Bauhaus modern art school “was its attempt to integrate the artist and the craftsman, to bridge the gap between art and industry.” • Using Photographs from the WebToday more than ever, photographs and other visual media are at our fingertips. Whether it’s through Google Images or Flickr, we have endless visual media available for us to use. Or, do we? CGD 218 Week 2 DQ 2 Bauhaus Manifesto CGD 218 Week 3 Assignment Using Photographs from the Web

6. CGD 218 Course Begins Success / cgd218.com • Photography and Composition • When considering magazines like National Geographic, or social media like Pinterest, it becomes evident that photography plays an instrumental role in visual communication. However, creating an impactful photograph is not always easy. • Motion Pictures • Like photographs, motion pictures are a significant medium for visual communication.Watch at least three of the documentary trailers, below:Documentary Trailers CGD 218 Week 3 DQ 1 Photography and Composition CGD 218 Week 3 DQ 2 Motion Pictures

7. CGD 218 Course Begins Success / cgd218.com • Visual Communication TodayVisual communication is just about everywhere we look. Reflect on the visuals you’ve seen in your daily life over the past couple weeks, and the messages they’ve communicated (e.g., TV commercials, billboards, magazine ads, • You should now have a strong outline for the message you plan to communicate in your final project, as well as a good idea of how you want to incorporate visuals. This week, locate at least five possible visuals that you might utilize for your final project (e.g., photographs, drawings, video clips, CGD 218 Week 3 Journal Visual Communication Today CGD 218 Week 4 Assignment Final Project Step Three

8. CGD 218 Course Begins Success / cgd218.com • As stated in your textbook, “branding is equated with everything from creative strategy to logotype design. It is said to exist through sophisticated color palettes, product packaging and service trademarks. • Advertising • The textbook explains that, although counterintuitive, advertising should not focus on the product or service being sold, but should rather focus on the needs and desires of its target market. It quotes Michael Newman (2003) stating: CGD 218 Week 4 DQ 1 Brand Identity CGD 218 Week 4 DQ 2 Advertising

9. CGD 218 Course Begins Success / cgd218.com • Final Project: Using Visuals to Communicate a Message • Assignment Instructions: Visual media can have significant impact on how effectively a message is communicated. Appropriate and strategic visuals can inspire the audience, lend clarity to a message, and, in general, say things that words alone cannot. • Social media can have a significant impact on a company’s success (both positive and negative). What are the pros of social media, and how do you think they can be harnessed to promote effective communication? CGD 218 Week 5 Assignment Final Project Using Visuals to Communicate a Message CGD 218 Week 5 DQ 1 Social Media

10. CGD 218 Course Begins Success / cgd218.com • Social media can have a significant impact on a company’s success (both positive and negative). What are the pros of social media, and how do you think they can be harnessed to promote effective communication? • Over the past few weeks, you’ve worked to put together a communication piece through the use of visuals. Describe the steps you took to get to your finished communication product, and explain how these steps were helpful. CGD 218 Week 5 DQ 2 Reflecting on Visual Literacy in Business CGD 218 Week 5 Journal Packaging Visual Communication

11. CGD 218 Course Begins Success / cgd218.com For More Tutorials www.cgd218.com