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The Empowered P atient 82% trust online reviews (up 40 % from 2 years ago )

Agenda. The Empowered P atient 82% trust online reviews (up 40 % from 2 years ago ). RealSelf : How does RealSelf work? Why you & your doctors might care about us?. Data you can share with your doctors on the conversation consumers are having around your products: Toxins Fillers.

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The Empowered P atient 82% trust online reviews (up 40 % from 2 years ago )

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  1. Agenda The Empowered Patient • 82% trust online reviews (up 40% from 2 years ago) • RealSelf: • How does RealSelf work? • Why you & your doctors might care about us? • Datayou can share with your doctors on the conversation consumers are having around your products: • Toxins • Fillers • Breast Scorecards of your doctors 2

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  4. How does RealSelf Work? ? 6+ MILLION 35K 150K DOCTORS WANT NEW & INTERESTING PATIENTS AND TO EXTEND THEIR REACH SHE HAS QUESTIONS & WANTS A TRUSTED SOURCE CONTACTS DELIVERED TO DOCTORS / MONTH UNIQUE VISITORS/MONTH 65+ MILLION provides an unbiased platform for her to hear, see and learn from both her peers and doctors PAGEVIEWS/MONTH WEBCLICKS / Month FROM REALSELF TO DOCTOR WEBSITES 45% TRAFFIC GROWTH LAST YEAR 5

  5. Patients Online Search Approach has Changed After Her Questions are Answered, Then She Looks for a Doctor She Has Questions Before Finding a Doctor RealSelf is Optimized By Her Questions Does botox hurt? Plastic surgeon seattle 48% 90% 64% of consumers search for at least one year before selecting a doctor of Consumers come to realself through asking a question like “does botox hurt?” of users contacting doctors through RealSelf book a consultation or procedure in 28 days 7

  6. How Doctors Can Connect with Prospective Patients She has always wanted a nose job She reviews other user’s questions – how much does it cost? Is it painful? How long is recovery? She looks through before and after pictures and doctor reviews Only then does she book a consultation with a doctor A doctor pays for exposure on select treatments he wants to promote A doctor shares his expertise and showcases his style by answering questions A doctor has reviews and before and after pictures that make her feel confident in his work 6

  7. Patients, Reputation, & ROI New Patient Acquisition Extended Reach High Return on Marketing Investment Captive audience actively researching procedures, ready to make a decision Extend your reach / Amplify your voice — Instead of yelling into an empty stadium, yell into a room packed with people Highly targeted Marketing that pays for itself 8

  8. Doctors Options for Participation Free Claimed Profile- Be Present Allow patients to find you Engage with Consumers PRO Enhanced Profile- Be Found Boost Your Site Traffic Promote Special Offers Remove Competitor Ads Spotlight- Get Patients Receive more qualified contacts Get noticed Stake your claim 9

  9. Spotlight 91% of consult inquiries go to sponsoring doctors 10

  10. Case Study: Facial Plastic Seattle, WA Case Study Participant Info Case Study Participant Info 60 5 10 18 Facial Plastic Surgeon Seattle, WA Years on Real Self: 5 Answers Reviews Photos Spotlights Results & Practice Impacts % of Website Traffic 31% of all my website traffic comes from RealSelf 4,000 173 Local Webclicks per month from RealSelf Consult Inquires per month from RealSelf 12

  11. Allergan Product Trends

  12. 58% of searches for toxins on RealSelf are by women between age 18-34 Age Range Gender 14

  13. Age ranges are more evenly spread for users researching fillers Age Range Sales 15

  14. Top Questions for Toxin products 1 2 3 How Long Before Botox Results Can Be Seen? How Much Does Botox Cost? Dysport Vs. Botox — What's the Difference? 4 5 6 How Long Does Botox Take to Work? How Many Botox Units for 11's or Frown Lines? How Long Does Botox Last? 16

  15. Top Questions for Filler Category and by Product Top Questions by Category Top Questions by Product Which filler is best for under eye tear trough? Best wrinkle filler Resuming normal routines after botox and Juvederm Best dermal filler under eye hollows Which filler is best for under eye tear trough? Exercise Risky After Wrinkle Filler Injection? JuvedermvsRestylane? How Much Does Juvederm Cost? I had my lips injected today with Juvederm and am wondering if appearance is due to swelling? How to Reduce Swelling and Bruises on Lips After Restylane? How much does Voluma cost? How Long Does Juvederm Last? 1 1 2 2 3 3 4 5 4 6 5 6 17

  16. Top Questions on Voluma 1 2 3 How much does Voluma cost? What is the healing process after JuvedermVoluma upper cheeks? Voluma Uneven and Bumpy: Will it Improve? 4 5 6 ScuptravsVoluma? The difference between Juvederm and JuvedermVoluma? VolumavsRadiesse? 18

  17. Botox dominants Dysport on Users ‘Worth it Ratings’ BOTOX XEOMIN DYSPORT WORTH IT RATING base on 1,455 reviews WORTH IT RATING base on 36 reviews WORTH IT RATING base on 278 reviews 19

  18. Users are responding well to Voluma so far JUVEDERM VOLUMA WORTH IT RATING base on 1,250 reviews WORTH IT RATING base on 128 reviews BELOTERO SCULPTRA RESTYLANE RADIESSE WORTH IT RATING base on 91 reviews WORTH IT RATING base on 346 reviews WORTH IT RATING base on 775 reviews WORTH IT RATING base on 627 reviews 20

  19. The top markets for searches on Allergan products are surprising 21

  20. Botox dominates share of voice and page views are up 20% in the last 6 months NEUROTOXIN SHARE OF VOICE-ALLERGAN, GALDERA, MERZ NEUROTOXINS UNIQUE PAGEVIEWS Age Range 22

  21. Within toxin category, questions are the most viewed content by users 23

  22. Doctor spotlights for Botox get 96% of the total toxin page views 24

  23. Juvederm & Voluma account for 58% of share of voice; Voluma growing at 30% INJECTABLE FILLER UNIQUE PAGEVIEWS INJECTABLE FILLER SHARE OF VOICE Age Range 25

  24. Reviews are the most used content when researching Fillers 26

  25. Juvederm and Voluma get 65% of the doctor spotlight views in the category & have the lowest cost per click 27

  26. Users are reaching out to Doctors about Botox far more than any other product 28

  27. Juvederm almost doubles the doctor contacts vs. Restylane 29

  28. Allergan Doctors Scorecards

  29. Doctor Scorecards Insert picture of scorecard

  30. If you want your doctors on RS, what should they do? Claim their free profile & look at what peers in their market are doing on RealSelf Determine if the doctors that you are working with would benefit from working with RealSelf For any further help, reach out to Rachel Goodwin at RealSelf rachel@realself.com 30

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