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Canada’s Most Listened-To Radio Travel Shows

Canada’s Most Listened-To Radio Travel Shows. The Chris Robinson Travel Show 2010 - 2011 Website Opportunities “Chris Talks Travel” Together we will excite Canadians to experience your travel destinations and products. Management Summary.

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Canada’s Most Listened-To Radio Travel Shows

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  1. Canada’s Most Listened-To Radio Travel Shows The Chris Robinson Travel Show 2010 - 2011 Website Opportunities “Chris Talks Travel” Together we will excite Canadians to experience your travel destinations and products

  2. Management Summary • Canada’s most popular Travel Shows on radio have a website associated with the broadcasts at www.ChrisRobinsonTravelShow.com • Your opportunity is to advertise on the www.ChrisRobinsonTravelshow.com website with a 3 minute ‘mini travel show’ podcast and advertisement on the home page • An innovative website, www.ChrisRobinsonTravelShow.com has a prime focus during the show pre-promotion and during the 1hr broadcasts themselves as the place for listener interaction and further information • Website is updated weekly to keep the content fresh and encourage repeat visitation • The Chris Robinson brand represents informed and unbiased travel advice - endorsement from Chris has value

  3. Website Traffic • The website is promoted every week in a series of radio ads on Newstalk 1010and CJAD and cross promoted on the radio station websites www.Newstalk1010.com and www.cjad.com • The website is frequently cross promoted during the two hours of Travel Show broadcasting every week • As a result of this continued promotion, traffic has built and during 2009 the site received over 8,372 listener emails, 46,067 visitors and 319,480 page views. Visitors are prime demographic for travel related products and services.

  4. Website Visitor Demographics • 3.2% under 25; • 10.6% aged 26-35; • 24.9% aged 36-45; • 31.8% aged 46-55; • 28.5% aged 56-75; • 0.9% aged over 75 • 67% female; 33% male • 75% married; 25% not married • 57% no children; 43% have children under 18 • 70% vacationed in Canada in last 3 years; • 79% vacationed outside Canada in last 3 years • Planned destinations: 25% don’t know; 20% U.S; 17% Caribbean; 12% Canada; 12% Europe; 4% UK and Ireland; 4% Mexico 4% Other Source:3067 website visitors signing up to submit questions to the shows online

  5. Driven by the top Canadian talk show stations • The most listened to talk radio stations in Canada • Newstalk 1010 and CJAD are part of Astral Media – the largest radio broadcaster in Canada. • Newstalk 1010 is the top ranked Radio station for time spent listening in the Toronto Market • CJAD is the top English talk radio station in Quebec and its Morning Show is #1 in the Montreal Anglo market. CJAD has a market share of 32% in the Montreal Anglo market (Adults 35-54) • The Chris Robinson Travel Show is the most listened-to travel radio show package in Canada • Newstalk 1010 reaches 679,000* listeners Total Coverage and CJAD 800 reaches 370,000** listeners weekly Total Coverage • Travel Show has been on air for over 10 years and has recently celebrated 500 shows • The Chris Robinson Travel Show is the 7th most listened to broadcast of all shows on all stations in Anglophone Quebec*** and it is #1 in its programming grid on Saturday • Newstalk 1010’s audience is exclusive to the station – 21% do not listen to any other Toronto Radio Station • Over 80% of the Travel Show partners in the last year are repeat partners • The www.ChrisRobinsonTravelShow.com website provides value add e-marketing opportunities • Talk radio is a potent medium for travel messages **** • 93% talk radio listeners tune in to hear radio personalities (only 12% for music radio) • 86% talk radio listeners pay attention to commercials (only 22% for music radio) • 22% talk show listeners switch channels at least once per half hour (73% for music radio) * R01 10 FC A2+ M-SU 2A-2A ** BBM Canada Radio Meter (Infosys), Winter 2009-2010 (Nov.30-Feb28), Montreal Anglo, Sa 11ap-12pm, A2+, Profile based on listening hours, AMM / *FC, A2+ weekly reach. *** BBM Montreal Central Anglo Top 40 Programs A2+**** Talkers Magazine Survey, Adults 25-54

  6. Management Summary • Canada’s most popular Travel Shows on radio have a website associated with the broadcasts at www.ChrisRobinsonTravelShow.com • Your opportunity is to advertise on the www.ChrisRobinsonTravelshow.com website with a full page dedicated to your service or product and a banner advertisement on the home page • An innovative website, www.ChrisRobinsonTravelShow.com has a prime focus during the show pre-promotion, and during the 1hr broadcasts themselves, as the place for listener interaction and further information • Website is updated weekly to keep the content fresh and encourage repeat visitation • The Chris Robinson brand represents informed and unbiased travel advice - endorsement from Chris has value

  7. Website Traffic • The website is promoted every week in a series of radio ads on Newstalk 1010 and CJAD and cross promoted on the radio station websites www.Newstalk1010.com and www.cjad.com • The website is frequently cross promoted during the 2 hrs of Travel Show broadcasting every week • As a result of this continued promotion, traffic has built and during 2009 the site received over 8372 listener emails, 46,067 visitors and 316,480 page views. Visitors are prime demographic for travel related products and services.

  8. Travel Show website:www.ChrisRobinsonTravelShow.com • Website promotion at www.ChrisRobinsonTravelShow.com • “Chris Talks Travel” section with destination advertisement and 3 minute podcast where Chris Robinson describes the destination highlights and lends personal experience and endorsement • This is excellent coverage for marketers seeking to showcase a specific travel destination or Travel Suppliers seeking to differentiate their brand. It leverages the travel show concept by featuring a short voice file on the website, where Chris Robinson showcases your destination or travel product. • Advertising provides opportunity for links to your website, sign up for e-newsletters, requests for brochures and travel guides and to highlight 1-800 numbers as well as copy, logos and images

  9. Format of the website advertising Ad on Home Pagescrolling bar

  10. Format of the website advertising 3 min “Chris Talks Travel” Podcast plus information box

  11. How to book YOUR web advertising at www.ChrisRobinsonTravelShow.com • 1 year web advertising package – your investment • Total $2,600 includes: • 12 months advertising on the site • Creative and set up of advertising box • Creative and production of podcast sound file • Minimal time commitment – this will not take a lot of your time! • Simple brief on your key marketing messages • Send your logo and 3-4 images for the web advertising creative • Approvals • Contact Chris to plan your web advertising: • Tel: (416) 925-1437 Cell: (416) 845-9253 Fax: (416) 925 0322 • Email: Chris@ChrisRobinsonTravelShow.ca

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