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What is fashion merchandising, and why is it so important in the fashion industry.

What is fashion merchandising, and why is it so important in the fashion industry. . Jennifer Allen Ester Bruce ENG 114 November 25. What is fashion merchandising.

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What is fashion merchandising, and why is it so important in the fashion industry.

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  1. What is fashion merchandising, and why is it so important in the fashion industry. Jennifer Allen Ester Bruce ENG 114 November 25

  2. What is fashion merchandising • The planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc. • Includes all the phases of planning, buying, and selling clothes and accessories. • Also known as retailers.

  3. What a fashion merchandiser does on a day-to-day basis • Put together very interesting, eye-catching displays. • Promote things by advertising. • Choose what to sell in the store. • Attend special events such as fashion shows. • Put in long hours at a time.

  4. Why fashion merchandising is so important to the fashion industry • The main role of merchandising is to link all the areas of fashion and manage the business. • The success of manufactures and designers really rest in the fashion merchandisers hands. • Without fashion merchandisers people in the fashion industry would not be as successful a they are.

  5. Soucres • Ives, Nat. “Fashion Marketers See Good-Looking Ad Options Online; Style sites’ Inventory makes advertisers rethink long-held allegiance to print.(News)” Advertising Age Sept. 10, 2007: 3. 17 Nov. 2010. • Kelly, Marsha B. “Want to hook fashion? Here’s how to make it fit.” Essence Dec. 2005: 114. 17 Nov. 2010. • Liddell, Louise A. Clothing and Your Appearance. Tinley Park, 2008. • Lucas, Paul. Personal Interview. 16 Nov. 2010. • "Merchandising | Define Merchandising at Dictionary.com." Dictionary.com | Find the Meanings and Definitions of Words at Dictionary.com. Web. 28 Nov. 2010. <http://dictionary.reference.com/browse/merchandising>. • Pink Was Everywhere on the 2008 Runways - including the Blumarine Show Read More: Http://www.nydailynews.com/lifestyle/2008/02/28/2008-02-28_pink_is_fashions_shade_for_all_seasons.html#ixzz16qJDHt8U. Photograph. NYDailyNews. 27 Feb. 2008. Web. 28 Nov. 2010. <http://www.nydailynews.com/lifestyle/2008/02/28/2008-02-28_pink_is_fashions_shade_for_all_seasons.html>. • Sturgill, Michael. Personal Interview. 11 Oct. 2010. • Victoria's Secret PINK Launches in Canada. Photograph. I Want - I Got. 09 Nov. 2009. Web. 28 Nov. 2010. <http://iwantigot.geekigirl.com/2009/11/09/victorias-secret-pink-launches-in-canada/>. • Weber, Jeanette. Clothing Fashion, Fabrics, and Construction. 2003, 1997, 1990, 1986.

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