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TELUS – WSSF Ad Campaign

TELUS – WSSF Ad Campaign. Client Goal: Create Awareness for the 2003 event Solution : Targeted Ad Campaign and Micro Website with contest offer Results: 8 million ad s 14,000 site visits 50% contest conver t Ads with sound 146% better than without

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TELUS – WSSF Ad Campaign

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  1. TELUS – WSSF Ad Campaign • Client Goal: Create Awareness for the 2003 event • Solution: Targeted Ad Campaign and Micro Website with contest offer • Results: • 8 million ads • 14,000 site visits • 50% contest convert • Ads with sound 146% better than without • 85% of contestentries were Ads with no sound • Weather Network Ski Report Sponsorship, 50% above ave.

  2. TELUS – Solutions Ad Campaign • Client Goal:Demonstrate TELUSas a total solutionsprovider and show howthe Internet will changethe way people live. • Solution:Development of asuperstitial ad withsound and supportingjump pages • Results: tbd

  3. TELUS – ADSL Q2 / 03 Campaign • Client Goal: acquire new high speed Internet subscribers. Position as experience • Solution: Targeted Mass v Shaw Campaign and Micro Website, segment by: • Music • Photo • Games • Information • At Work (ad) • Results: tbd

  4. TELUS – ADSL Q2 / 03 Campaign • Client Goal: acquire new high speed Internet subscribers. Position Velocity as an experience • Solution: Targeted Ad Campaign and Micro Website, segment by: • Seniors “worried” • Students “fun” • Results: tbd.

  5. TELUS – Solutions Web site • Client Goal:Acquire customers • Solution: Develop “Solution Navigator” Micro Website with call back form and unique 1.800#.Develop online marketing campaign • Results: • 60% call to sale ratio from web to call center • Revenue = 3x cost to create and market online

  6. TELUS – Cadvision e-Mail • Client Goal: Increase awareness and sell ADSL to dial-up users in Calgary. • Solution: Created HTML e-mail campaign with specific offer that directs people to unique phone #. • Results: • 35% conversion e-mail to jump • 16% conversion of e-mail to sales

  7. (I.e. BC, LD, Dial Upgrade) TELUS – ADSL Q2 / 03 Campaign • Client Goal: acquire new high speed Internet subscribers. Position Velocity as an experience • Solution: Deliver e-mail to specific jump page, segmenting by: • BC / AB • TELUS LD / Non LD • HTML / Text • Dial Up / Trigger Base • Results: tbd

  8. TELUS – TELUS Webzine • Client Goal: EducateTELUS 27,000Employeeson TELUSCorporate direction • Solution: Developmentof a monthly webzine inEnglish & French,archive, poll, articles,and pdfformat forManagement to deliverprint version. • Results: • 21 issues from Oct 01. • 2003 Award from the International Ass. of Bus Comm.

  9. TELUS – Web Solution Webzine • Client Goal: Generate Awareness internally & externally within TELUS. • Solution: Develop webzine called Ship It! • Results: • Lotus Award as Best Extranet 2001. • Acquire 2 new clients

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