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Paul Vogel

Paul Vogel. MTAC May 25, 2011. Agenda. Core Business & Marketing Strategies Initiatives Past & Current Innovations Updates What’s New in the Marketplace. Revenue Forecast. Domestic and International Revenue. Continued decline in First-Class revenue

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Paul Vogel

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  1. Paul Vogel MTAC May 25, 2011 Restricted and Confidential—Internal Use Only

  2. Agenda • Core Business & Marketing Strategies • Initiatives Past & Current • Innovations Updates • What’s New in the Marketplace

  3. Revenue Forecast Domestic and International Revenue • Continued decline in First-Class revenue • Increased revenue from Marketing Mail, Shipping, and Retail Products Retail Products & Services FY08 FY09 FY10 FY11 FY12 FY13 Forecast

  4. Initiatives Discussed Last Meeting Newly Approved or Implemented Since Last Meeting Critical Mail Legal Size - Flat Rate Envelope Regional Rate Box Alternate Postage Payment – Hallmark NSA’s Initiatives Across Product Lines Prepaid Flat Rate Boxes Sample Box Reply Rides Free Saturation / High Density Incentive Every Door Direct Mail * Initiatives to be discussed further in slides that follow

  5. EDDM Program & Campaign • Every Door Direct Mail • EDDM Retail • On-Ramp for Sm / Med Businesses • Capture New Business • Target 77% of Sm. Businesses who don’t currently use Mail. • EDDM BMEU • Target Large Businesses who do not currently use the mail in their advertising mix, but instead utilize Alternative Media channels to do saturation advertising. • Outreach to 90,000 Printers. • DM Campaign to Printers - How to Promote EDDM – June 2011 • New Feature – Based on Industry Input

  6. Strategic Actions Toward Growth Promote and Sell Products and Services Deliver Positive Customer Experiences Build Awareness Advertise to build USPS brand and support growth Pursue opportunities through direct Sales and partnerships Communicate to generate employee and stakeholder support Provide convenient Retail and Expanded Access and consistently positive experiences Deliver world-class product Visibility Build Identification and LoyaltyProgram to recognize customers Provide convenient Business Mail Entry and Enterprise Payment

  7. YOUR COMPANY ADDRESS CITY STATE ZIP CODE Adding Value to Mail • Weight – 2 Oz • Appearance • Simplification • Advertising • Leverage Technology

  8. Leverage Technology • IMb Applications • Alternate Postage • Mobile Barcode Promotion • Market Test Approved May 16, 2011 • Co-Mingled; Co-Mailed – Approved • Clarification provided on Monday May 23rd.

  9. Sample Showcase II April ‘11 PM Game Board Box April ‘11 PM – Pre-Paid FOREVER Postage April ‘11 Parcel Select – Regional Ground April ‘11 Shipping Solutions

  10. Additional Areas of Opportunity for Growth • Hybrid / Digital / Electronics • E-commerce • Financial Services • Global • 2012 Rate Case

  11. Questions?

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