1 / 33

Societal responsibility

Pernod – Ricard Alcool and publicity. Societal responsibility. Introduction, Alcohol effects Economics significance Reactions and answers from European countries, Ways to promote alcohol, Abuse, myths and belief, Ethical Marketing. Summary.

judd
Télécharger la présentation

Societal responsibility

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Pernod – Ricard Alcool and publicity Societal responsibility

  2. Introduction, • Alcohol effects • Economics significance • Reactions and answers from European countries, • Ways to promote alcohol, • Abuse, myths and belief, • Ethical Marketing. Summary

  3. In today’s Europe, alcohol is a part of events as diverse as everyday meals, religious services and celebrations. Models of alcohol consum: Alimentary Sociability symbol Celebration symbol Cultural tradition Alcoholism: the pathologic drinking Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Introduction

  4. HEALTH Short-term: Central nervesystemdepressor Sociability Drunkness Long-term: Alcoholism Neurological and digestivedamage Cardiovasculairimpact Riskduringpregnancy Cancer Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Effects

  5. SOCIAL Accidents Mortal road accidents:30 to 40 % Work accidents:10 to 20 % Domestic accidents: 20 % Mortality 3 % of female deceases &14 % of masculine deceases Prematuremortality: age group 45-54: 20,3% of female deceases & 22% of masculine age group 45-64 : 40,8% of female deceases & 48,2% of masculine cirrhosis and psychoses: 6% premature deceases Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Effects

  6. Well-established place in the global economy 3 million jobs, or 2% of total EU civilian employment In the USA; 1.78 million job, $54 billion in wages and benefits Employment in EU : The spirits sector: directly about 50,000 job; indirectly 250,000 people. The brewing side: 2,800 European breweries;164,000 employees ;indirectly 2.6 million jobs Industries serving the beverage alcohol sector Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Economicsignificance

  7. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart • TAXATION • In the EU: • € 24bn per year in excise duties • Breweries, beer consumers and employees: € 38bn a year, € 19bn in VATand 10.5 B€ in excise duties. • In the U.S.: • $30 billion in business, personal and consumption taxes (incl. $9.2 billion in excise taxes) Economicsignificance

  8. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart • SALES • Global volume sales 182.9 billion L in 2004 • Stable 1-2% annual increase over the 1999-2004 period Economicsignificance

  9. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart • SOCIAL COST • Total tangible cost of alcohol to the EU: €125bn in 2003 (1.3% of GDP) • Intangible cost: €152bn-€764bn Economicsignificance

  10. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Reactions and answers from European countries

  11. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart • The Evin Law (1991) regulates the alcoholism in limitating the right to advertisealcohilizedbeverages in view to protect the youth of marketing operations • It’sclearlyforbidden to : • advertize in the childrendedicatedpress and make radio advertsneither on Wednesdaynor on the oterdaysbeetween 5pm to midnight. • deliverleaflets or thingsshowinganybenefit of an alcoholized drinks • sellwildelyanyalcoholwithout permission The states answers to alcohol: FRANCE

  12. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart The states answers to alcohol: Poland Polish government is more severe on alcohol market than France : 2004 Global Status Report: Alcohol Policy (World Health Organization)

  13. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Consumption of pure alcohol per capita 1: WHO database 2: INSEE 2006 3: Gouvernement office of Sweden

  14. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Swedish Answer to alcohol consumption

  15. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart History • Bratt system 1914 abolished in 1955 • Prohibition failed to be introduced in 1922 • 1995 Sweden entered the EU Swedish National Institute of Public Health fundinguniverse.com Wikipedia Payroll eve Vote YES!

  16. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart • Monopoly for selling all beverage with alcohol content higher than 3.5% • Restricted opening time • Restricted age: 18 • High taxes • Authorized import for personal consumption • Definition of alcohol beverage 2.25% • Complete ban of advertising Systembolaget and legislation

  17. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart More liberal Definition of Alcohol beverage 0.1% Taxes from 0 (wine) up to 40% of retail price Limited ban in advertising License to sell and produce Legislation in Italy

  18. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Ways to promote alcohol

  19. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Promotion ofAlcohol • Advertisement

  20. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Promotion ofAlcohol • Sponsoring 2002, morgenweb.de

  21. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Promotion ofAlcohol • Franchising

  22. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Promotion ofAlcohol • Cultural 007.atomicmartinis.com …

  23. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Promotion ofAlcohol • Self-Restriction

  24. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Abuse, myths and belief,

  25. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Abuse “Cosmopolitan readers drank 21,794,000 glasses of beer in the last week ... Isn't it time you gave Cosmopolitan a shot?”

  26. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart 6 mythesand beliefs conveyed by advertising on alcohol: 3. Problem-drinking behaviors are normal. 1. Drinking is a risk-free activity. 4. Alcohol is a magic potion that can transform you. 2. You can't survive without drinking.

  27. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart 6 mythes and beliefs conveyed by advertising on alcohol: 5. Sports and alcohol go together. 7. Alcoholic beverage companies promote moderation in drinking. 6. If these products were truly dangerous, the media would tell us.

  28. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Ethical Marketing

  29. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart PernodRicard collection

  30. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart • Corporate Social Responsibility • Integration of Sustainable Development • Stands out from pure capitalism • Economical considerations but also: • Environmental • Social • Voluntary approach that becomes compulsory What’s a CSR? It’s about self-regulation aspects

  31. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart • About changing mentalities • Various actions to promote a reasonable use • Partnership with awareness campaigns • Educ’Alcool -> Quebec, national alcohol companies • SAM the party’s captain, • Financed education campaigns • “pull the problem out by the roots” • ≠ ways depending on the countries • Governmental (and even some NGOs) recognition Alcohol: a “responsible consumption”

  32. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart • Taking initiatives • “Good practices” : • Pregnancy logo for all countries • Doesn’t emphasize on the positive aspects • Youth -> takes preventive actions (road safety) • “Behavior Code” for all employees Ethical behaviors Example of Pernod-Ricard

  33. Thank you for your attention… Have you any questions ?!

More Related