1 / 39

FT Travel GIST 2012

FT Travel GIST 2012. Mari Matoba US Manager, Customer & Market Insights Anna Tatham Community Manager, Customer & Market Insights. FT Travel GIST 2012: Topics Covered. 2. 2012 Brands Tracked Hotels. GLOBAL. US. EUROPE ONLY. ASIA ONLY. NB : Some brands only tracked regionally.

jules
Télécharger la présentation

FT Travel GIST 2012

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. FT Travel GIST 2012 Mari Matoba US Manager, Customer & Market Insights Anna Tatham Community Manager, Customer & Market Insights

  2. FT Travel GIST 2012: Topics Covered 2

  3. 2012 Brands TrackedHotels GLOBAL US EUROPE ONLY ASIA ONLY NB: Some brands only tracked regionally

  4. 2012 Brands TrackedAirlines GLOBAL EUROPE ONLY ASIA ONLY US ONLY NB: Some brands only tracked regionally

  5. Background & Methodology

  6. 2012 FT Travel GIST • Measures 24 Airlines and 24 Hotels • Sample Recruited from the FT Feedback Forum (FT global panel) and FT.com • Survey live from June 20- July 5, 2012 • Incentive prize draw for one check valued at £200 • Sample: 1,244 • Leisure: 708 • Business: 536 • Specific Areas Explored • Travel plans, sentiment • Familiarity and ratings of brands • Brand performance on each attribute 2012 FT Travel GIST n=1244

  7. 2012 Travel GIST Respondent ProfileRegional Breakdown, Gender, Working Status 2012 FT Travel GIST n=1244

  8. 2012 Travel GIST Respondent ProfileJob Industry, Job Title, Company Size 2012 FT Travel GIST n=1244

  9. 2012 Travel GIST Respondent ProfileHousehold Income, Net Worth 2012 FT Travel GIST n=1244

  10. 2012 Travel GIST Respondent ProfileBusiness Vs. Leisure Respondents Leisure Travel Respondents • Business Travel Respondents • 86% Male/ 14% Female • 88% Working Full/Part Time • 39% C-Suite Executives • 81% Also Travelled for Leisure/ on Holiday • Mean HHI $269,291 • Mean Net Worth $1.2m • Regional Distribution: • 20% USA • 28% UK • 35% CEMEA • 12% Asia • 86% Male/ 14% Female • 63% Working Full/Part Time • 35% C-Suite Executives • 37% Also Travelled on Business • Mean HHI $216,684 • Mean Net Worth $1.3m • Regional Distribution: • 24% USA • 35% UK • 26% CEMEA • 9% Asia 2012 FT Travel GIST n=1244

  11. Hotel Brand Familiarity

  12. Hotel FamiliarityGlobal Business Q. How familiar are you with each of the following hotels? FT Travel GIST 2012; Business Travelers n=536

  13. Hotel FamiliarityUSA Business Q. How familiar are you with each of the following hotels? FT Travel GIST 2012; Business Travelers n=536

  14. Hotel Brand Usage

  15. Stayed/ Would Stay For Business Next YearPrevious Usage vs. Usage Consideration Q. Which of these hotels have you stayed with for business over the past 12 months, or consider staying with for business over the next 12 months? FT Travel GIST 2012; Business Travelers n=536

  16. Hotel Brand Opinion

  17. Hotel FavorabilityGlobal Business Hotels Q. Based on your experiences or overall perceptions, please rate each of the following hotels in terms of your overall opinion of it for business travel. 2012 FT Travel GIST; Business Travellers Name Only/ Somewhat / Very Familiar With Brands n=240-441

  18. Hotel FavorabilityUSA Business Hotels Q. Based on your experiences or overall perceptions, please rate each of the following hotels in terms of your overall opinion of it for business travel. 2012 FT Travel GIST; Business Travellers Name Only/ Somewhat / Very Familiar With Brands and Live in the USA n=45-95

  19. Important Attributes When Selecting Airlines/ Hotels

  20. Importance of AttributesHotels for Business Q. When choosing a hotel for business travel, how important are each of the following attributes? FT Travel GIST 2012; Business Travelers n=536

  21. Importance of AttributesHotels for Business Q. When choosing a hotel for business travel, how important are each of the following attributes? FT Travel GIST 2012; Business Travelers n=536

  22. Brand Ratings Against Attributes - Global

  23. 2012 Global Drivers of Business Hotel Usage Range of Entertainment Facilities in Room 1.9% Quality of Service/ Staff efficiency 2.0% Facilities (gym/ pool/ spa) 2.3% Part of Recognized Global Chain 3.2% Convenient Location 24.4% Business Centre 8.2% • Loyalty/ Rewards Programme 11.4% Luxury / Comfortable Rooms 21.7% Value for Money 12.1% Range of Tech Avail in Room for Working 12.8% FT Travel GIST 2012; Business Travelers n=536

  24. 2012 Global Drivers of Business Hotel Favorability Bar & Restaurant 0.7% Part of Recognized Global Chain 0.8% Luxury / Comfortable Rooms 1.2% Range of Tech Avail in Room for Working 12.8% Range of Entertainment Facilities in Room 6.9% Quality of Food & Drink 40.7% Convenient Location 17.3% Quality of Service/ Staff efficiency 30.2% FT Travel GIST 2012; Business Travelers n=536

  25. Brand Scores Against AttributesBusiness Hotels Q. Which of the following hotels do you associate with the following attributes? Convenient Location Quality of Service/ Staff FT Travel GIST 2012; Business Travelers n=536

  26. Brand Scores Against AttributesBusiness Hotels Q. Which of the following hotels do you associate with the following attributes? Value for Money Luxury/ Comfortable Rooms FT Travel GIST 2012; Business Travelers n=536

  27. Brand Scores Against AttributesBusiness Hotels Q. Which of the following hotels do you associate with the following attributes? Range of Tech in Room for Working Quality of Food & Drink FT Travel GIST 2012; Business Travelers n=536

  28. Brand Scores Against AttributesBusiness Hotels Q. Which of the following hotels do you associate with the following attributes? Facilities Part of Global Chain FT Travel GIST 2012; Business Travelers n=536

  29. Brand Scores Against AttributesBusiness Hotels Q. Which of the following hotels do you associate with the following attributes? Loyalty/ Rewards Programme Bar & Restaurant FT Travel GIST 2012; Business Travelers n=536

  30. Brand Scores Against AttributesBusiness Hotels Q. Which of the following hotels do you associate with the following attributes? Business Centre Entertainment Facilities in Room FT Travel GIST 2012; Business Travelers n=536

  31. Loyalty / Rewards Programs

  32. 7 in 10 Belong to Hotel Loyalty Programme Q. Please indicate which hotel loyalty / rewards programmes you belong to. Membership to any programme listed FT Travel GIST 2012; Business Travelers n=536

  33. Hotel Loyalty Programmes Belong To Q. Please indicate which hotel loyalty / rewards programmes you belong to. Respondents in the US really drive membership in Hilton, Starwood, Marriott and Hyatt program membership. Taj Inner Circle is driven by respondents in Asia. FT Travel GIST 2012; Business Travelers n=536

  34. Media Usage

  35. Media/ Sources Used While Travelling on Business for Business/ General News Q. Which of the following media / sources do you use whilst travelling for business for keeping up to date with... FT Travel GIST 2012; Business Travelers n=536

  36. FT Travel Content Attributes Q. Do you strongly associate any of these FT products with any of the following? FT Travel GIST 2012; Business Travelers n=536

  37. Actions Taken in Response to Travel Content Q. Have you done any of the following? FT Travel GIST 2012; Business Travelers n=536

  38. How Access FT Content When Travelling on a Business Trip (hotel stays) Q. When staying in a hotel for business travel how do you currently access FT content, and how would you like to access FT content? FT Travel GIST 2012; Business Travelers n=536

  39. For more information please contact: Mari Matoba US Manager, Customer & Market Insight T: 212.641.6471 M: 917.309.2115 mari.matoba@ft.com

More Related