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You can find resource links to copy and paste in your browser in the notes section of each slide.

You can find resource links to copy and paste in your browser in the notes section of each slide. SEO. What is Search Engine Optimization (SEO)?. The active process of improving a site’s organic prominence in the search engine result pages (SERPs) to increase the volume & quality of traffic.

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You can find resource links to copy and paste in your browser in the notes section of each slide.

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Presentation Transcript

  1. You can find resource links to copy and paste in your browser in the notes section of each slide.

  2. SEO

  3. What is Search Engine Optimization (SEO)? • The active process of improving a site’s organic prominence in the search engine result pages (SERPs) to increase the volume & quality of traffic.

  4. SEO Fundamentals Local Business Center

  5. SEO Fundamentals Local Business Center

  6. How Search Engines Work • Crawling the Page - Estimated 20 billion existing pages, between 8 and 10 billion have been crawled • Indexing the Document • Processing the Query - matching indexed documents with the given query • Sorting Results – The algorithm determines who’s cool & who sucks

  7. SEO Fundamentals: Keyword Research Can Be Used to Optimize… • Title Tags • Meta Descriptions • Anchor Text • Tag & Category Conventions • H1 & H2 Tags • On Page Content • Blog Posts • PPC

  8. Keyword Research

  9. Keyword Research

  10. What is Personalized Search? • Ranking reports are dead • What YOU see is not what THEY get

  11. Disabling Personalized Search in Firefox

  12. The Power of Links & Anchor Text

  13. ` Page Rank: What is Trust? Google Tool Bar • Link Analysis • Measure of Importance & Trust • Logarithmic Scale

  14. SEO Fundamentals Google Webmaster Tools • Looks at your site as would the Googlebot, noting any SEO problems you may have • Although a Google product, the data applies to all the search engines.

  15. SEO Fundamentals Google Analytics

  16. Reputation Monitoring

  17. Google Alerts

  18. Social Media

  19. Should You Get into Social Media? The questions you need to answer first… • Do I have the time and resources? • What is my objective and what are the Key Performance Indicators (KPI) set in place to ensure you are headed towards your goals?

  20. Keep Your Head In The Game http://searchengineland.com/searchcap Subscribe to ‘Searchcap’ through the RSS feed or by email to get daily updates of industry related articles.

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