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What is Podcasting? Training Module One

Ready Set Podcast. What is Podcasting? Training Module One. It is a regular subscription to your video or audio shows (via your podcast feed). Podcast Definition. Are podcasts video or audio?. Either one. What is a podcatcher?. iTunes Yahoo Juice Zune (Microsoft) PodcastAlley.

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What is Podcasting? Training Module One

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  1. Ready Set Podcast What is Podcasting? Training Module One

  2. It is a regular subscription to your video or audio shows (via your podcast feed) Podcast Definition

  3. Are podcastsvideo or audio? Either one

  4. What is a podcatcher?

  5. iTunes Yahoo Juice Zune (Microsoft) PodcastAlley Podcatcher examples

  6. Lists all the available podcasts People can subscribe to your podcast and listen to (or watch) your podcast shows as and when they become available What do podcatchers do?

  7. Music Movies Books Podcasts Audiobooks iTunes isnotjust music

  8. Music ($) Movies ($) Books ($) Podcasts FREE Audiobooks ($) iTunes isnotjust music

  9. Who is the typical podcast listener?

  10. Podcast listeners Edison Researchers state: One in four podcast listeners plug their MP3 players or smartphones into their car audio system “nearly every day”

  11. Podcast listeners Edison Researchers state: Active podcast listeners are not receptive to normal interruptive advertising, but are more receptive to targeted messages

  12. Why Do People Podcast?

  13. NEW audience (traffic) Get to know your customers (or subscribers) on a more personal basis Create new income opportunities (sales & promotion) You can talk about things that are hard to write about (writing can lack emotion) Network with other podcasters Build your online identity (and leverage) your way Have some fun Why would you create a podcast?

  14. It all comes down to subscribers (Blog Tribe = Podcast Community) Podcasting

  15. Give feedback • Keep you up to date • Give you credibility • Can provide endless income streams • (short & long term) Your Community Will:

  16. Podcasts are a regular subscription to your shows • Podcasts can be audio or video • iTunes not just for music - but you can’t sell podcasts on iTunes at this time • BUT iTunes is the gorilla in the room when it comes to podcasts due to their account holders (over 225 Million) • 25% of podcast listeners hear them going to and from work • Many listeners play them back on their computer • Podcast listeners are receptive to product placement promotion (not traditional style ads) In Summary:

  17. The main reasons people podcast are: • A new audience • Connect with your customers on a personal level • Create new income opportunities • Podcasting is a natural extension of blogging • If you haven't monetised your blog (or website) you should do it now • Like blogging, podcasting comes down to your • subscribers (plan, consistent, relevant) In Summary:

  18. Always remember: • You are the boss • There is no “right or wrong” and you will make • mistakes – that’s ok • Start with audio (quicker, cheaper & easier) • Start small, and work from there • Listen to other podcasts for research • Strive for quality & consistency Quick Tips!

  19. Ready Set Podcast Podcast Show End Goals Training Module Two

  20. For marketing substance, you should have an END GOAL for your podcast shows Solve a problem,don’t sell a product

  21. Something you want to achieve from your • podcasting efforts (and maybe your blogging) • Always provide interest in your END GOAL • Your END GOAL does not have to be money, but • it should be something that can lead to an • income stream later What is an END GOAL?

  22. Sales of your products or services • Subscribers to your Podcast • Subscribers to your blog (pop up sign-up box?) • Blog traffic (is your blog monetised?) • More social media fans (competitions) • Sell affiliate products (good commissions) • Raise awareness for a charity or event Some examples ofEND GOALS:

  23. A goodsized relevant target demographic • SUBSCRIBERS and downloads • And the podcast reviews – ASK listeners to review it (like your Amazon reviews) • iTunes subscriptions (become an Apple • Affiliate) • RSS subscribers (from your blog) • Set up Feedburner (optional) • Create an Email Capture Box on your blog Podcasting Basic Goals

  24. Set up an autoresponder like Mailchimp • (up to 2,000 free) or Aweber if you want • to sell affiliate products any time in the future • Don’t overdo it, they’ll unsubscribe, maybe! • Value – Value – Value – THEN offer something • to buy relevant to your “value” campaign • Be careful because lists can cost a lot of money • to keep when they get large How do I best manage my email subscriber list? v

  25. Offer special downloads • (eg a chapter of a book you are discussing) • Limited time “awesome value” offers • To collect discount coupons • To see relevant “how to” videos • Free transcripts of the podcast show • Ask for feedback/comments How do I drive podcast listeners to my blog?

  26. Mention your product/service within the podcast show • Discuss a chapter of your book as a podcast show “topic” • Interview someone relevant to an affiliate product which listeners can buy from your site for a discount (or with a unique freebie) • Special Promotions • Giveaway copies of your product free to a listener if they “LIKE” your Facebook Podcast marketing strategy ideas

  27. You need an END GOAL • Make sure you know why you are podcasting before you start • Try different things to get listeners to your blog • Get your email list manager organised In Summary:

  28. Always remember: • You are the boss • There is no “right or wrong” and you will make • mistakes – that’s ok • Start small, and work from there • Make your clear podcast show strategy with a • distinct ENG GOAL • Strive for quality & consistency Quick Tips!

  29. Ready Set Podcast Podcast Creation Blueprint Training Module Three

  30. PLAN your podcast/show PRODUCE your podcast shows PUBLISH your shows PROMOTE your podcast what is the Podcast CreationBlueprint?

  31. PLAN your podcast show RECORD the show EDIT the show SAVE the show as an MP3 (audio) MP4 (video) (the “media file”) UPLOAD the media file to a host site (or your own host) CREATE an XML formatted media format for distribution (THAT’S it, unless it is your first podcast show, if it’s your first time posting your podcast show you will have to also) CREATE an RSS feed of the file ADD your RSS feed to your Feedburner account (optional) ADD your RSS feed to your iTunes account or any other directories you want to Promote your Podcast Show everywhere possible! So what is the “Basic Podcast Creation Action Plan?”

  32. Podcasting Blueprint: • Plan, Produce, Publish, Promote • Plan ahead • Producing your show will get easier every time • Publishing your show is hard the first time, then very easy from then on • You should always promote your show when possible In Summary:

  33. Always remember: • You are the boss • There is no “right or wrong” and you will make • mistakes – that’s ok • Start with audio (quicker, cheaper & easier) • Start small, and work from there • Join an online forums about podcasting • Follow podcasters who podcast about podcasting • Strive for quality & consistency Quick Tips!

  34. Ready Set Podcast Podcast Show Strategy Training Module Four

  35. Create your own Podcast Show Strategy Plan, to include: • Show format/style • Decide on your call to actions – is it just your • END GOAL! • Where will you host your podcasts? • How much time can you give it? Podcasting Strategy

  36. What format will your show be (eg, Interviews, How To Tutorials, Discussions etc)? • Are you creating an audio or video podcasts? • Do some podcast show format ideas and inspiration research • What will you call your show and why? • How long will your shows go for? • Will there be a music intro and/or end? • Do you want to script your show, • or be informal? Things you need to consider for your Podcast Show Strategy Plan:

  37. What is your END GOAL of your podcasting? • Think about your “call to actions” for your podcast shows • Think of ways to drive people to your blog from your podcast shows • Encourage listeners to subscribe to your podcast • Do you have old videos you could upload to your podcast show? Things you need to consider for your Podcast Show Strategy Plan:

  38. Have you thought about sponsors? • Think about how you will promote your podcast when it is live • Will you just list it on iTunes, or other directory sites as well (Podcast Alley, Blubrry etc) • Do you know any other bloggers who would promote your podcast show from their blog? • Make sure you have plenty of analytics set up to gauge your podcasting ROI Things you need to consider for your Podcast Show Strategy Plan:

  39. Ask a question for our next show to answer • Share (social media) the link to this podcast (from our blog or Facebook/Twitter etc) • Run a competition relevant to the next show topic • Special price for a product promotion (or sponsor special event) • Giveaways Podcast Show “call to actions”

  40. Coupon Codes Social Media Codes Special Landing Pages on your blog Special Affiliate Links on your siteWatch Feedburner Stats & your hosting stats (if you get them) (Blubrry – free stats) ROI Analytics(return on investment)

  41. Podcast show formats

  42. Are Your Podcastsvideo or audio?

  43. Great for beginners • Quick to record and edit • Less preparation is required • Smaller file, cheaper to host file • More people can listen, than watch • Easier to get others involved Why Audio?

  44. Education & Training Discussion & Interviews Entertaining/Fun (talk back) Think about it!

  45. Music • News & Politics • Religion & Spirituality • Science & Medicine • Society & Culture • Sports & Recreation • Technology • TV & Film Arts Business Comedy Education Games & Hobbies Government & Organisations Health Kids & Family Look at directorycategories for inspiration

  46. Check out iTunes for inspiration • Listen to some similar niche podcasts • to see how they are doing it Podcast show research!

  47. Get your equipment right, and do a dry run with a friend first When you start the interview, see if the other person can record the interview at their end, then combine both recordings into one recording later on, for better listening experience Let the person you are interviewing do the talking Be interested in who you are interviewing Learn how to interview all types of personalities Be your audience when asking questions Focus on potential income earners whenever possible Watch the clock (30-60min is good) but you can end shorter Interview Tips Practice makes perfect

  48. Keep it short (under 10 seconds) • Look for royalty free music here: • http://www.musicrevolution.com/free_production_music/ • In return for this free stock music license, we kindly request that you credit us somewhere on your website. For example “Thank you www.musicrevolution.com for providing music for our production". • Look for free sound effects here: • http://www.freesound.org/ (no credits required) • Or pay for royalty free sound effects here: • http://www.pond5.com/ • You can get a great voice overs • from Fiverr.com Podcast Show Intro Tips

  49. Informal or Scripted • Basic or Custom Show format:

  50. Music intro • Welcome Back • “Brought to you by “sponsor” or “my blog www.myblog.com” • Today we are going to ………………………………………. • Let’s get started by ………………………………………. • To wrap up ………………………………… • Thank your sponsor again • Thanks for listening – don’t forget to subscribe • Mention next podcast topic and when • Exit music Basic (informal) exampleShow Format

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