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Go on a Treasure Hunt – Where is the money?

Go on a Treasure Hunt – Where is the money? . Presenter: Area Directors. Fundraising in Difficult Times. Keep enthusiasm Stay visible Diversify your funding sources Put your fundraising program under the microscope Don’t pull the plug-- but do slow down

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Go on a Treasure Hunt – Where is the money?

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Presentation Transcript

  1. Go on a Treasure Hunt – Where is the money? Presenter: Area Directors

  2. Fundraising in Difficult Times • Keep enthusiasm • Stay visible • Diversify your funding sources • Put your fundraising program under the microscope • Don’t pull the plug-- but do slow down • Keep up your marketing andPR

  3. Team Activity • Form teams of five and list: (1) What’s working and why (2) What’s not working and why - 4 minutes -

  4. 5 Steps of Donor Engagement • Getting to know the donor • Getting Involved • Financial Support • Access to their Network • A Major Gift

  5. Team Activity • Share your success stories of donor engagement • Summarize for a 1-minute large group presentation - 4 minutes -

  6. Baby Boomer Women and Cause Marketing • Stories of real people in difficult situations will trump the latest gadget for women • Women are ensemble players; think “we” not “me” • See themselves first as members of a community • Driven by empathy • Interested in belonging

  7. Why Older Donors Matter • Seniors 65 + will grow to 1 in 5 by 2030 • People 50 and over make up 24 % of US population • As of 2012 53% of US adults 65 + use the internet or email • 49% of seniors who are online in 2012 have Face book accounts

  8. Team Activity • Describe how your plans for 2013-2014 will grow membership and increase fundraising • What resources do you need to be success? • How can you help other clubs be successful? - 4 minutes -

  9. Five Best Cause Marketing Programs for Local Nonprofits • Coin canisters • Pinups • Purchase-triggered donations • Shopping day • Face book likes

  10. Happy Treasure Hunting

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