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Louis V. Gerstner, Jr.

Louis V. Gerstner, Jr. CEO of Nabisco and AMEX Approached by IBM to take CEO position Took job on April Fools Day. First Impressions. Internal failure to communicate and organize Allowing tradition to hinder progress Poor relationship with consumers

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Louis V. Gerstner, Jr.

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  1. Louis V. Gerstner, Jr. • CEO of Nabisco and AMEX • Approached by IBM to take CEO position • Took job on April Fools Day

  2. First Impressions • Internal failure to communicate and organize • Allowing tradition to hinder progress • Poor relationship with consumers • Large amount of uncertainty and fear within labor force

  3. Listen to market place Manage by principle, not procedure Decentralize internal hierarchy Meet and listen to employees, shareholders, consumers Reward problem solvers Keep momentum Surround yourself with smart, successful people Rebuilding a foundation

  4. A New Strategy • Redefine IBM and IBM’s priorities starting with the customer. • Recommitment of quality within IBM’s products and business • Decentralize power, encourage new ideas, and discourage structure • Open lines of communication with consumers

  5. A Change of Momentum • First official change: Allow alcohol on all corporate flights. • Become competitive in the mainframe market. (resulted in a $19 billion dollar return as of 2001)

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