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Danielle Hampton , Gloria Kaucic , Jessica Zemba , Randall Hoover , and Rebecca Sigler . Did you know… There are 28 million teenagers (13-19 years old) in the United States (US Census Bureau 2013) What do teenagers like to do?
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Danielle Hampton, Gloria Kaucic, Jessica Zemba, Randall Hoover, andRebecca Sigler
Did you know… There are 28 million teenagers (13-19 years old) in the United States (US Census Bureau 2013) What do teenagers like to do? Communicate for self-expression and fun via text, social media, and other venues. They even carry it over to their cars or family cars they drive How do they do it?
We have a solution that allows them to communicate and have fun without harming vehicles And provides them more variety and spontaneity It is….
Alpha-Mag Package • Plus interactive website Imagine instead of this…
What Are The Benefits of Alpha-Mag? CUSTOMIZABLE FUN! NON-DESTRUCTIVE REUSABLE WEATHERPROOF SELF-EXPRESSION
Who’s Our Perfect CustomerS? • Teenagers • Like Mary She’s on her way to the football game and wants to show school spirit. So she…
Who Is Our Perfect Customer? Collin He wants people to follow his jazz band. So he…
Where are Mary and Collin? • High School • In Ohio alone there are 802 High Schools Are They Interested? • Survey sent to 45 teenagers at 2pm • At 9pm the same day and 66% had responded and every single response was yes!
First Market Segment • School Support Clubs • Boosters • Bands • Robotics • Theater Arts
Do they like this idea? Booster Clubs “I like this idea. I think this would very popular at our school. We would be very interested in working with you.” Jeff Sheeks President of the Boosters Archbishop Hoban High School (578 students)
Additional Interest • Brecksville Broadview High School • (1600 students) • Southfield Christian High School (215 students) • Orange High School • Assumption High School (200 students) Representatives at all of these schools said they would like to distribute this product at their schools
Additional Markets • Parents • College Students • Small Business Owners • People looking to self-promote • Special Occasions
How do we get Alpha-Mags to them? Primary Strategy • Distribute through School Support Groups • Social Media (Interactive Website) • Guerilla Marketing
Who Are Our Competitors? • Marker Companies • Bumper Stickers • Magnetic Symbols
How Are we Different? • Customizable • Interchangeable and Reusable • Marketing Plan is Directly Targeted At Schools • Building Relationships through Interactive Website
What Do You Get? • Alpha-Mag packs of 50 Letters • Choice of 4” letters or 8” letters for $29.95 • In 5 different colors • Also packets of 10 symbols or 10 numbers for purchase ex. ()”#:@ $ ?! for $9.99 • Plan to continue to develop more products
What are our startup costs? • Start Up Costs: $42,000 • Website • Equipment and Dyes • Organization Costs (Legal)
Where Does the Revenue Come From? Our figures are made using a conservative revenue model based on 1% penetration in Ohio of 802 schools in the first year using outsourcing. Year 2 is same plan adding a machine for customization to replace any fall off from the previous year. Year 3 continues growth using same model as Year 2
Financial Projections Year 1 Year 2 Year 3
Who’S Our Team? • Rebecca: Sales • Gloria: Social Media Marketing • Danielle: Product Developer • Jess: Graphic Designer • Randall: Finance
Alpha-MagRemember We don’t just sell magnets, we sell creativity, self-expression, and FUN!
Is it too much for the customer? • Representatives at all 5 schools said prices were reasonable AND…
