Digital Marketing Training Institute in Bangalore, PPC Training in Bangalore

1. Digital Marketing Tips https://kalibermind.com/ Kalibermind

2. Introduction Kalibermind software training institute is one of the best training iinstitute in Bangalore, To way over the space between industry requirement and job seekers, We focus on practically oriented training. To provide quality training, kalibermind academy  self confident you of providing industry in-lined course schedule which is 100% updated with new version. Kalibermind conduct special sessions of soft skills, personality development, resume preparation and etc, these skills have  really helped so, many students in getting job on time and sometime better job too.

3. Agenda • Introduction of search engine • Popular search engine • Search engine strategies • Why search engine marketing is very important • SEO Algorithm • Ranking Factor • Basic tips for optimization

4. Introduction of search engine Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on thcustomerse search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into

5. Popular Search Engine

6. Search Engine Strategies • Technical SEO: How well your content can be crawled and indexed. • Content: Having the most relevant and best answers to a prospect’s question. • On-site SEO: The optimization of your content and HTML. • off-site SEO: Building authority to ensure Google stacks the deck in your favor

7. Why search engine marketing is very important Search Engine Marketing, more commonly referred to as SEM, is one of the most important marketing channels to generate web traffic. It compliments SEO and content marketing and gets your brand at the top of Google, Bing and all the other search engine players world wide. if you play your SEM cards right. SEM was once used as an umbrella term for anything to do with online search marketing and encompassed things like SEO. But marketers have since made the distinction between SEO and SEM. SEM now most commonly refers to paid advertising within search engines.

8. Panda Launch date:February 24, 2011Hazards:Duplicate, plagiarized or thin content; user-generated spam; keyword stuffing Penguin Launch date:April 24, 2012Hazards:Spammy or irrelevant links; links with over-optimized anchor text 4. Pigeon Launch date:July 24, 2014 (US); December 22, 2014 (UK, Canada, Australia)Hazards:Poor on- and off-page SEO

9. Mobile Launch date:April 21, 2015Hazards:Lack of a mobile version of the page; poor mobile usability RankBrain Launch date:October 26, 2015Hazards:Lack of query-specific relevance features; shallow content; poor UX Fred Launch date: March 8, 2017Hazards: Thin, affiliate-heavy or ad-centered content

10. Ranking Factors The term “Ranking Factors” describes the criteria applied by search engines when evaluating web pages in order to compile the rankings of their search results.Understandingranking factors is a prerequisite for effective search engine optimization.

11. Basic Tips for Optimization Make the website about one thing Mention keywords where they matter most. Link to internal pages on your site. Use a permalink structure that includes keywords. Remove anything that slows down your website. Use keywords in your images Link to other websites with relevant content. Update your website frequently. Make sure your website is indexed in search engines. Have other websites link to you. Stop changing your domain name. Write like a human.

12. https://kalibermind.com/digital-marketing-course Thank You…