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S weet & S avory Slices

S weet & S avory Slices. Rory, Osnat , Lauren . Pie…not just dessert anymore!. Agenda. Introduction Goals of Organization Marketing Plan Layout design Labor Budget Questions Conclusion. Introduction. Introduction . Who are we? Food truck specializing in all things pie Why?

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S weet & S avory Slices

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  1. Sweet & Savory Slices Rory, Osnat, Lauren Pie…not just dessert anymore!

  2. Agenda • Introduction • Goals of Organization • Marketing Plan • Layout design • Labor Budget • Questions • Conclusion

  3. Introduction

  4. Introduction • Who are we? • Food truck specializing in all things pie • Why? • Simple, delicious, & suddenly convenient for Bostonians!

  5. Introduction: S & S Slice • Food trucks have rapidly multiplied on Boston streets • Gourmet restaurant on wheels • National Restaurant Association survey: 59% would likely visit food truck if their favorite restaurant offered this option • “S&S Slice” founded by young team passionate about entrepreneurship, yet aware of a slow economy. • Financially feasible

  6. Intro: Food Truck Rationale • Popular trend • Financially viable: 8.4% growth • Entrepreneurial • Low food prices

  7. Intro: Type of Organization • Decentralized • Retail Sales • Counter service • Take out • Home meal replacement • Catering service • Basket meal catering

  8. Goals of Organization

  9. Goals of Organization • To provide quick and convenient services to our customers • Location, equipment • Keep food costs at 35% • Menu, product-cost analysis • To create a sustainable business that is appealing year-round • Local products, seasonality, marketing

  10. The 4 P’s

  11. Product • Slices of pie, both savory and sweet • High quality with fresh ingredients • Homemade-style • Conveniently served • baskets for a family meal • snack/meal slice • catered events.

  12. Place • 3 busy downtown locations in Boston area • Dewey Square • Harvard Square • Boston Public Gardens • Targeting • local & international tourists to Boston • local residents & office employees. • Daily updates by smart-phone app “Truckily” to exact street locations

  13. Price • Low cost of product is due to low overhead • Additional discounts will available by • Coupons via email and text • Specials • Social media

  14. Promotion • The marketing strategy: • attract new customers • increase sales to current customers • deepen relationships with customers • Daily menu & specials updated daily • The cashier will inform products • During less busy times, sample distribution • Portion of proceeds donated to charity.

  15. SWOT Analysis

  16. Strengths • Accessible & convenient locations • highly populated areas • Provides satisfying meal or snack • short period of time • New trend attracting much consumer interest • Fresh item provided daily from many locally produced products • Relationships with local farms & charity organizations will be cultivated

  17. Weaknesses • Limited menu to pies only • Not necessarily low calorie • Does not cater to special diets & food allergies • Food trucks are difficult to patronize in extreme weather situations • customers may prefer an indoor facility.

  18. Opportunities • High mobility potential • Easy to change marketing location • Can follow large crowds during special events • Advertises easily • Customers enjoy ‘following’ businesses&trends, using social media

  19. Threats • Highly competitive fast-food market • growing trend of food trucks. • Menu can could get ‘stale’ quickly • tastes and trends change quickly. • Harsh weather conditions

  20. Marketing Plan

  21. Marketing Tools Public opinion poll Survey

  22. Some of the questions… • On a scale of 1-5, how interested would you be in a pie truck? • (1 not at all; 5= very)

  23. Some of the questions… • Do you feel that there is an adequate amount of food choices at the Boston Common?

  24. Some of the questions… • What time during the day do you think that you would patronize the food truck?

  25. Some of the questions… • Do you think that there is room for another food truck?

  26. FoodTruckOpinion

  27. Survey • Short for customer to answer • Help to evaluate if extra truck will be successful • Evaluate continuously the target population • To evaluate the quality of service and product

  28. S&S Slices Website www.sandsslices.com

  29. Layout Design

  30. Layout The Commissary and Truck Floor Plan

  31. Labor Budget

  32. Budget Preparation

  33. Budget Details • Time and a half on holidays • Uniform provided by company • Health benefits not covered for everyone because company small

  34. Budget Details: Full-Time • 15 paid sick days per year • 2 days allowed without a doctor’s note • 1 paid vacation week • Health insurance for owners & head baker • 30% of salary of owners/head baker paid towards benefits

  35. Budget Details: Part-Time • Free meal per shift • Employee discount 20% for purchasing pies • 2 unpaid sick days, no doctor’s note required

  36. Questions & Comments

  37. Conclusion

  38. References

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