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How To Create SEO-Friendly Content Like A Pro!

How To Create SEO-Friendly Content Like A Pro!. Learning Objectives. This seminar focuses on answering 3 key questions: What are search engines looking for in 2019? How are real people searching for things in 2019? What are the “must-have” elements of SEO-friendly content?.

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How To Create SEO-Friendly Content Like A Pro!

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  1. How To Create SEO-Friendly Content Like A Pro!

  2. Learning Objectives This seminar focuses on answering 3 key questions: What are search engines looking for in 2019? How are real people searching for things in 2019? What are the “must-have” elements of SEO-friendly content?

  3. Search Engine Optimization Off-Site SEO is the “techie” stuff. It’s all about link-building. On-Page SEO is about the technical elements and quality of your content.

  4. What are search engines looking for in 2019?

  5. Google’s Corporate Mission Statement “To organize the world’s information and make it universally accessible and useful.”

  6. Search engines are obsessed with finding high-quality content! • User Intention: • What is the person searching for? What do they want to know? • User Experience: • Did they get exactly what they wanted from the search? Did the content answer their question?

  7. High quality, in-depth content is like rocket fuel! • High quality content and link building are the 2 most important signals Google uses to rank your website for search • The average first-page result on Google contains 1,890 words

  8. Content that drives website traffic… • In-depth and well-written • Written with the user in mind • Solves a problem • Is easy to share • Is optimized for a keyword or keyword phrase

  9. How are real people searching for things in 2019?

  10. How we search for things… • 50% of search queries are four words or longer • About 60% of Google clicks originate from mobile phones. • 50% of all searches will be voice searches by 2020 • We don’t read. We SKIM.

  11. What are the “must-have” elements of SEO-friendly content?

  12. Research • Know your audience • Know your topic • Know your focus keyword

  13. Lay Out The Bones • Introduction + Body + Conclusion • Headings and sub-headings • And remember that people ONLY SKIM! So put your focus keyword phrase in at least one heading.

  14. Use Your Keyword Phrase Strategically • Use your focus keyword phrase in 5 locations: • Your headline • The title of the page • The page url • Within the content itself • In the meta-description

  15. Write! • Short paragraphs • Use Active voice more than passive voice • Use transitional words and phrases • Length counts! Aim for at least 1500 words

  16. Edit. Edit. Edit. Edit for readability and SEO. Edit again and again, each time focusing on a specific issue.

  17. Add Bells And Whistles • Both internal and external links are important • ALWAYS use images • Video • Click-to-tweet quotes • Social share buttons

  18. Re-Use. Re-Purpose. And Keep Creating. • Infographics • Explainer Videos • Slideshows • Social Media Images and Posts • Compilations • E-Books

  19. On-page SEO begins and ends with the user. Create high-quality, meaningful content that establishes you as an authority and builds trust between you and the REAL people who buy your goods and services.

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