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Nuts and Bolts of Interacting with the Media

Nuts and Bolts of Interacting with the Media. Ronald J. Dietel. American Educational Research Association Annual Meeting New York - April 28-29, 2008. Overview. Why interact with the media? Tips for media interviews Tips for promoting your research. Why Interact with the Media?.

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Nuts and Bolts of Interacting with the Media

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  1. Nuts and Bolts of Interacting with the Media Ronald J. Dietel American Educational Research AssociationAnnual Meeting New York - April 28-29, 2008

  2. Overview • Why interact with the media? • Tips for media interviews • Tips for promoting your research

  3. Why Interact with the Media? • Public service • Provide accurate and useful information • Inform opinion, policy, action • Improve Education and Learning

  4. Tips for Media Interviews • Quality research • Be highly informed • Know the audience • Honesty • Return calls • Avoid criticism • Build a relationship

  5. Handling a Media Call • Prepare in advance if possible • Ask for background information • Clarify questions if necessary • Cite research, qualify as necessary • Be concise • Stay on the record • Suggest other sources

  6. After the Call • Provide follow-up information • Contact communications office • Not quoted? • Misquotes • Practice makes perfect

  7. Radio and Television Interviews • Advantages/Disadvantages • When is it? How long? • Who else is on the program? • Questions in advance? • Preparation tips • Repeat key points

  8. Reasons to Decline a Radio or TV Interview • Not in your area of expertise • Impossible time issue • Too political or controversial

  9. Tips for Promoting your Research Working with your media office • University or organizational guidelines • Expert contacts list • Planning ahead • Consider large and small markets

  10. Creating a Media List

  11. Craft a News Release • Audience • Newsworthy topic • Repeat message • Brevity usually best • Time with an event • Persistence

  12. Many Ways to Share • Radio and television • Education magazines • Blogging • Wikipedia • Op-Eds • Education reporter organizations • Hechinger Institute • Education Writers Association

  13. When You Don’t Have a Media Office • Get all you can get • Ask colleagues • Use Internet • What others are doing? • Make contacts • Sending your message

  14. Say Thank You and Stay in Touch

  15. ron@ucla.edu

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