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Unit 10 Service Industry

Unit 10 Service Industry. Text A Service Industries And Service Management. Teaching Objective After studying this secton, the students are required to: define what service industries are, and know the importance of service management. get an overview of the whole service industries;

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Unit 10 Service Industry

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  1. Unit 10 Service Industry

  2. Text A Service Industries And Service Management

  3. Teaching Objective • After studying this secton, the students are required to: • define what service industries are, and know the importance of service management. • get an overview of the whole service industries; • have a gneral of the development of service trade • know what the central government promised to do to solve problems caused by imbalance in trade.

  4. Think about…………… • 1. What is service industry? • 2. Why does service industry considered to be important?

  5. Vocabularies: • supremacy n. 至高，主权 • economist n. 经济学家 • remediation n. 补习, 辅导, 补救, 纠正 • permeate v. 弥漫,渗透,普及 • self-evident a. 不证自明的,本身很明显的 • ostrich n. 驼鸟 • dub v. 配音,轻点 • costume n. 服装,剧装 • humble a. 卑下的,谦逊的,粗陋的v. 使...卑下,挫,贬抑

  6. representative n. 代表,众议员,典型 • arena n. 竞技场 • dramatically ad. 戏剧地,引人注目地,从戏剧角度,显著地

  7. Difficult sentences: • 1). What is service? • We usually say it is the work done by one person or group that benefit another. Our economic structure and trade methods are changing continuously, and this change lead to the transition of supremacy from products to service, which is callef the second revolution and the beginning of the information society. • “什么叫服务？”我们通常把服务叫做由个人或团体为获益他人而做的工作。我们的经济结构和贸易理念一起在改变，而这种改变最终导致由产品为中心转移到以服务为中心，被称为“第二次革命”和“信息社会的开端”。

  8. 2). What are service industries? • When government officials and economists mention service industries, they often define them as “industries which produce invisible products” Service industries include several sections； • 什么叫服务行业呢？当政府官员或经济学家提到服务行业，他们总会定义其为“创造不可见产品的行业。”服务行业分为以下几个部分。

  9. Transportation, messenger sevices and warehousing • Information services • Securities, commodities, and other financial investments; • Rental and leasting services; • Professional, scientific,and technical servisces; • Administration support, waste management and maintenance services; • Health care and social assistance • Arts, entertainment and recreation services and • Other services

  10. 运输服务、邮递服务和仓储服务 • 信息服务 • 股票证券服务和其它金融投资服务 • 租赁服务 • 职业、科技服务 • 行政服务、废物回收服务和维修服务 • 健康保健服务与社会援助服务 • 艺术、娱乐、休闲服务 • 其它服务

  11. 3) • Wht is Service management • 什么是服务管理呢？ • Service management, also called IT service management, is the discipline used in industries that provide services or a combination of goods and services.

  12. Step three:: Conclusion • Review the definition of service and servise management.

  13. Text B: A Blossom in Service Trade

  14. Step one: Leading-in • 1. Ask the students to have a discussion on the dollowing questions: • 2. What do you know about the current situation of Chinese trade in services? • 3. Will it have a bright future if things run smoothly?

  15. Step two: Reading comprehension • 1. Read the text and answer the following questions • 2. Will Chinese trade in service boost? • 3. What should enterprises do to catch up qith global development of trade in service?

  16. Step three: Analysis of the text • 1 trade in service服务行业 • Trade in services is prospective in the next ten years.服务行业在＋年内有发展前景。 • 2 11th Five-Year Plan第十一个五年计划“五年计划”是中国国民经济计划的一部分，主要是对全国重大建设项目、生产力分布和国民经济重要比例关系等作出规划，为国民经济发展远景规定目标和方向。中国除了1949年到1952年底为国民经济恢复时期和1963年至1965年为国民经济调整时期外，N.1953年第一个五年计划开始，已经编制了十个“五年计划”，目前正在着手第十一个五年计划的研究、编制工作 • China is doing well with its 11" Five-Year Pla几中国的第＋一个五年计划进展顺利。

  17. 3 lag behind落后于 • Developing countries lag behind developed countries in high technology.发展中国家在高科技方面落后于发达国家。 • 4 account for占有 • China's trade in services only accounts for a quarter.中国的服务贸易仅仅占1/40 • 5 rely on依靠 • China once relied on labor and energy intensive products to increase its export.中国曾经为了增加出口而依赖劳动和能源密集型产品。

  18. 6. carry out实行 • Our government has carried out regulation on real estate market.我们的政府已经对房地产市场实行管理。 • 7. take endeavor努力 • Countries all over the world will have to take great endeavor to improve global environment世界各国将不得不努力改善全球环境 • 8. labor and energy-intensive劳动和能量密集型 • Most labor and energy-intensive enterprises are located in developing countries.大多数劳动和能量密集型企业都位于发展中国家。

  19. 9. without a hitch毫无降碍 • If all run without a hitch，we can make a deal and sign the contract.如果一切进展顺利，我们可以达成交易并签合同。 • 10 economic and trade co-operation zones经济和贫易合作区

  20. Step four: Conclusion • 1. Think about the following questins after you learn the text • 2. Will Chinese trade in service boost? • 3. What should enterprises do to catch up qith global development of trade in service?

  21. Step five: Assignment • Finish the exercises • Review all the sections of this book that we have studied .

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