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TACF Membership Initiative

TACF Membership Initiative. 2013-2014 Fiscal Year. Membership. O nly 7% of total organizational income is generated from membership support. So why membership? Provides a base of public support Generates a pool of volunteers Expands number of informed ambassadors for our work

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TACF Membership Initiative

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  1. TACF Membership Initiative 2013-2014 Fiscal Year

  2. Membership Only 7% of total organizational income is generated from membership support • So why membership? • Provides a base of public support • Generates a pool of volunteers • Expands number of informed ambassadors for our work • Provides financial support to chapters

  3. 2013-14Chapter Membership ChallengeLaunch Date: October 2013 Activate local chapters to increase membership • Offer incentives and recognition for success • Cash stipend for regional leaders • National award Provide templates for new ways to engage and retain members

  4. Sample New Member Recruitment Opportunities Member-to-Member Incentive ProgramGift memberships, discounted renewals Membership Drive Event Earth Day “Picnic for the Planet” model New Member Limited Time Discounts Single time, new members only Collaborative Activities with Partners Cross-marketing opportunities with local and national partners

  5. Who Ultimately Benefits?

  6. New Member Pipeline Plandriven by national office Online JOURNAL Subscription Program $30 annual online subscription for non-members only (6 issues) One time, online-only 3-issue free trial subscription Passive membership enrollment and “opt-in” opportunity in every issue No direct mail solicitation for one year Active tracking of conversion rate

  7. Benefits Analysis Membership ($40) Subscription ($30)

  8. LAUNCH DATES Expanded Membership Benefits Online: April 2013 Subscription Program Launch: June 2013 Chapter Membership Challenge: October 2013

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