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Center for Transportation Excellence June 20 – 22 , 2011

Center for Transportation Excellence June 20 – 22 , 2011. Sound Transit District 3 Counties; 5 Subareas Snohomish County King County – North King County – East King County – South Pierce County Sound Move First phase of investments 1995: Plan not approved

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Center for Transportation Excellence June 20 – 22 , 2011

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  1. Center for Transportation Excellence June 20 – 22, 2011

  2. Sound Transit District • 3 Counties; 5 Subareas • Snohomish County • King County – North • King County – East • King County – South • Pierce County • Sound Move • First phase of investments • 1995: Plan not approved • 1996: Voter approve plan

  3. ST Express bus service

  4. Sounder commuter rail

  5. Tacoma Link light rail

  6. Central Link light rail

  7. Roads & Transit 2007 One Region, One Plan

  8. ST2: 2008 Voter-approved Transit Expansion • Plan development • 36 miles new light rail • 17% more express bus service • 65% more commuter rail service • Improved station access, parking

  9. The Campaign: Mass Transit Now • Field Plan • Messaging • Coalition Building • Visibility

  10. Field Plan • Solidify support with traditional transportation voters who did not vote for Roads and Transit • Universe: 126,572 voters in 1,444 precincts • Priority: 3/3 general voters • Tactics: Phone Banks; Canvass; Visibility

  11. Messaging • Only $69 a year • For the price of a single tank of gas • 100,000 more bus hours • 36 additional miles of light rail • More commuter rail service • A transit system that will move more than 1 million people a day • Creates an estimated 69,000 jobs • Top priority at the bottom of your ballot

  12. Coalition Building • The Holy Trinity: • Enviros, Labor, Business • The Usual Suspects: • Dems & Progressive Groups • Other Campaigns • College Students • The Beneficiaries: • Transit Riders, Consultants, Developers • The Bosses: • Board Members • What to do with them? • Get buy-in early • Stack the deck early • Put them to work early

  13. Visibility • Polar Bears • Gridlockula • Signs and Banners • Earned Media • Bloggers • Obama

  14. Sound Transit Connecting the region Sammamish Bus Shelter

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