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Hardships of Mobile Localization in a Desktop World

Hardships of Mobile Localization in a Desktop World. Pavel Simsa Avaya. Agenda. Some General Intro Mobile Development Issues Mobile Localization Issues Mitigations Q & A. Quick check. How many of you have: A smartphone? iPhone? BlackBerry? Windows Phone? Some Android?

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Hardships of Mobile Localization in a Desktop World

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  1. Hardships of Mobile Localization in a Desktop World PavelSimsa Avaya

  2. Agenda Some General Intro Mobile Development Issues Mobile Localization Issues Mitigations Q & A

  3. Quick check How many of you have: • A smartphone? • iPhone? • BlackBerry? • Windows Phone? • Some Android? • Some Symbian? • Something else?

  4. Why “Desktop world?” Desktop Mobile Relatively young Fragmented Lack of tools Limited community Strictly limited functionality • Mature • Standardized • Tools and processes • Community support • Infinite functionality

  5. Simple Comparison Desktop Mobile 100 Different Mobile Stores 1000 Mobile Operators 15 Mobile Platforms 100 Device Manufacturers • 3 Operating Systems • Rest is Irrelevant

  6. Problems and differences Development Localization Deployment and Testing Publishing

  7. Start of everything Standards Easy deployment and selfhosting Runs where developed Easy access to devices Great functionality availability Desktop Development, the Good

  8. Legacy issues Distribution channels Varying application quality Desktop Development, the Bad

  9. More international-ready at the start Good foundation Mature development tools Easy to release Quality standards Mobile Development, the Good

  10. Very fragmented Migrated tools and processes Limited form factor Limited functionality High customer expectations Difficult pre-release deployment Mobile Development, the Bad

  11. Different screen sizes Input method availability Available connection type and speed Carrier customizations Device and OS-specific limitations Very Fragmented…

  12. Very fragmented Migrated tools and processes Limited form factor Limited functionality High customer expectations Difficult pre-release deployment Mobile Development, the Bad

  13. Most standard issues as on desktop Additional issues More likely to occur Aggravated Internationalization (i18n)

  14. Same process, different tools Platform support Linguistic differences Translators’ reference Resource limitations Localization

  15. Limited deployment channels Testing platform choice Testing automation Handset-specific features Deployment and Testing

  16. Change your mindset Mobile device is not a small desktop What do we do?

  17. Good specs Per-platform variances Standards and criteria Detailed plan Flexible schedule Before development starts

  18. Plan and schedule Tools and technologies Translation resources and process QA and testing strategy Before localization starts

  19. Stick to the plan Know your OS No shortcuts Keep it short And remember: Mobile is not a small desktop. The Execution

  20. Q & A?

  21. Good luck!

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