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How to Use Social Networking Sites to Communicate to Families

How to Use Social Networking Sites to Communicate to Families. Chris Christensen – Johnson County CC Robb Cummings – Sallie Mae. Communication landscape today Common social media sites Things to consider Group discussion and questions. Agenda. The freshman class of 2015 was born in 1993.

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How to Use Social Networking Sites to Communicate to Families

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  1. How to Use Social Networking Sites to Communicate to Families Chris Christensen – Johnson County CC Robb Cummings – Sallie Mae

  2. Communication landscape today • Common social media sites • Things to consider • Group discussion and questions Agenda

  3. The freshman class of 2015 was born in 1993. • There has always been an Internet ramp onto the information highway. • PCs and Apples of the early 90’s had hard drives smaller than today’s flash drives. • For many students, email is passé and because of cell phones, wrist watches are no longer necessary. Source: Beloit College’s 2011 Mindset Listwww.beloit.edu/mindset

  4. Communication is no longer a one-way street. • People now spend more time on social networking sites such as Facebook and Twitter than on personal/work email. • Generational • Millennials are the heaviest users • Baby Boomers are the fastest growing users Shifts in Communication

  5. Social networking continues to evolve into ever more powerful uses for: • Admissions • Financial Aid • Bursar • Career Counseling • Alumni • Fundraising • Other Offices Overall Campus Communication Strategy

  6. Cross-campus collaboration • Know your audience & objectives • Focus on ongoing activity within the campus community rather than on specific campaigns • Measure your success…and adjust when necessary Overall Campus Communication Strategy

  7. Connect with students/families where they are • Larger reach with fewer staff resources • Competitive advantages • Rapid dissemination of message What’s in it for the FAO?

  8. What do we want to achieve? • Who do we want to reach? • What social media channels are the right ones for our institution? What will work best for our office? Plan Your Strategy

  9. Where to Start?!

  10. Even MORE Options…

  11. Common Social Media Channels

  12. 750 million+ active users • 900 million+ objects (pages, groups, events, etc.) • 20 million + applications installed daily • Millions of websites have integrated with Facebook Facebook

  13. Provide real-time status updates • Promote events & important deadlines • Monitor and answer questions • Link to school website (or other sites) What Can You Do On Facebook?

  14. Facebook Page for JCCC

  15. http://www.facebook.com/pages/php

  16. The SMS (Short Message Service) of the Internet • 200 million+ users • 80% of users access via mobile devices • “Tweets” – 140 character messages • Over 200 million tweets per day and 1.6 billion search queries per day Twitter

  17. FHSU Twitter Site

  18. Video sharing service • Demographic is 18-54 years old • 13 million hours of video uploaded in 2010 and 35 hours of video uploaded every minute! • 700 billion playbacks in 2010 YouTube/Podcasts

  19. Kansas State YouTube Video

  20. Online photo/video management and sharing application • Over 5 billion images hosted as of September 2010 Flickr

  21. Blogger

  22. www.hootsuite.com • Social media dashboard that allows the user to monitor and/or post to several sites (Facebook, Twitter, LinkedIn, Foursquare, MySpace, WordPress, etc.) • Schedule postings in advance Hootsuite

  23. Hootsuite

  24. Make it interactive • Use relevant keywords in “About Us” section • Offer FAQs • Promote sites via email Tips To Remember

  25. Link to other social media sites • Keep it current! • Remember it is public information • Monitor your sites for feedback/comments Tips To Remember

  26. Who updates your site? How often? • Policy for addressing complaints and/or negative comments posted online? • What is your institution’s existing policy on the use of social media sites? • Social media sites are evolving constantly. Know when it is time to make changes. Things to Consider…

  27. Tools for social media management • Google Alerts • http://www.google.com/alerts • Social Mention • http://www.socialmention.com Manage Your Media

  28. Google Alerts

  29. Social Mention

  30. Which social media sites are your institutions using? • What issues/challenges have you experienced? • Any unanticipated benefits? • Advice from your experience? Open Discussion

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