1 / 7

UM CRN Partnership

UM CRN Partnership. Agenda. Intro from Guy About CRN Our UM Mission Mediabrands to Date Case Studies Q & A Next. Driving Adventure Program. Sponsorships. DJ Endorsements. Station Appearances. Sweepstakes. BACK. New-Skin Trade Marketing Campaign. CRN Solution.

kasper-chase
Télécharger la présentation

UM CRN Partnership

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. UM CRN Partnership

  2. Agenda • Intro from Guy • About CRN • Our UM Mission • Mediabrands to Date • Case Studies • Q & A • Next

  3. Driving Adventure Program Sponsorships DJ Endorsements Station Appearances Sweepstakes BACK

  4. New-Skin Trade Marketing Campaign

  5. CRN Solution Be Prepared forSummer Program 30/30 Spots :45/:15 Brand Spot / DJ Tag Thematic Contests Poison Ivy Story Contest Short Messaging Sponsorships Trade Support 15 Seconds Contest BACK

  6. PRODUCT RESULTS After the campaign aired, New-Skin Poison Ivy Treatment unit volume was up 64% over its predecessor, Dermoplast, versus the year before. BRAND RESULTS The campaign also helped grow the New-Skin brand by 16% versus the year before, despite the fact that the previous year’s unit volume had been driven by a BOGO promotion. Product Up 64% Brand Up 16% BACK

More Related