Advertising Vocabulary - Match the Word with Its Definition

1. Advertising Vocabulary - Match the Word with Its Definition • Persuasion • Psychology • Advertising • Propaganda • Brand • Logo • Slogan • Demographics • Target audience • Positioning • Credible Calling attention to a product using paid announcements A short, memorable phrase The act of convincing someone of a fact or idea Information or ideas spread to change beliefs or attitudes toward a cause, group or institution The science of how we think and behave A name, design, symbol or any other feature that distinguishes one company’s product from another’s Ideas regarding what a product does and who it is designed for that guide advertising decisions The study of populations; segmenting population into groups based on age, gender, location, income, etc. A symbol that identifies a product or brand Specific group(s) of people that media producers or advertisers want to reach Believable

2. Advertising Vocabulary - Match the Word with Its Definition • Persuasion • Psychology • Advertising • Propaganda • Brand • Logo • Slogan • Demographics • Target audience • Positioning • Credible Calling attention to a product using paid announcements A short, memorable phrase The act of convincing someone of a fact or idea Information or ideas spread to change beliefs or attitudes toward a cause, group or institution The science of how we think and behave A name, design, symbol or any other feature that distinguishes one company’s product from another’s Ideas regarding what a product does and who it is designed for that guide advertising decisions The study of populations; segmenting population into groups based on age, gender, location, income, etc. A symbol that identifies a product or brand Specific group(s) of people that media producers or advertisers want to reach Believable

3. Advertising Vocabulary - Match the Word with Its Definition Slogan Brand Positioning Demographics Target audience Logo Persuasion Propaganda Psychology Advertising Credible A short, memorable phrase A name, design, symbol or any other feature that distinguishes one company’s product from another’s Ideas regarding what a product does and who it is designed for that guide advertising decisions The study of populations; segmenting population into groups based on age, gender, location, income, etc. Specific group(s) of people that media producers or advertisers want to reach A symbol that identifies a product or brand The act of convincing someone of a fact or idea Information or ideas spread to change beliefs or attitudes toward a cause, group or institution The science of how we think and behave Calling attention to a product using paid announcements Believable