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Publicity & Communication Plan

INNOVATION FESTIVAL. Publicity & Communication Plan. THESSALONIKI ’Future City’ The Future belongs to those who define it. ”. 10-16 Μ ay 2010. Press Adverts. 1. Advertising. 2 BHMA (VIMA - Newspaper) 2 TA NEA (TA NEA - Newspaper) 3 ΑΓΓΕΛΕΙΟΦΟΡΟΣ (AGGELIOFOROS - Newspaper)

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Publicity & Communication Plan

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  1. INNOVATION FESTIVAL Publicity & Communication Plan THESSALONIKI ’Future City’The Future belongs to those who define it.. ” 10-16 Μay 2010

  2. Press Adverts 1. Advertising • 2 BHMA (VIMA - Newspaper) • 2 TA NEA (TA NEA - Newspaper) • 3 ΑΓΓΕΛΕΙΟΦΟΡΟΣ (AGGELIOFOROS - Newspaper) • 4 BΗMAGAZINO (VMAGAZINO – Magazine) • 1 VMEN (VMEN – Magazine) • 2 Tαχυδρόμος (TAXIDROMOS – Magazine) • 1 Εconomist • 1 EXPRESS (EXPRESS – Newspaper) • 1 ΚΕΡΔΟΣ (KERDOS – Newspaper) • 1 AthensVoice (FreePress)

  3. ΤV andRADIO 1. Advertising • 50 tv spots at TV Channel ΕΤ3 • 50 tv spots at TV Channel TvMakedonia • Half hour daily radio show for a whole month • 50 radio spots • Display of TV spot onbank digital signance.

  4. OUTDOOR 1. Advertising • 2 Βαnners/outdoor on the building of the Chamber of Commerce & Industry/ Tsimiski Avenue/ 15 days • 3Βαnners/ outdooron the building of Thessaloniki National Fair/ 15 days • 2 banners at the Warehouse at Thessaloniki port. • 2 banners/outdoorat the Royal Theatre &1 indoor for 3 days • 2 on the stage of the royal Theatre. • 2 specially designed bicycles riding throughout the city for 15 days.

  5. Internet 1. Advertising • www.in.gr • www.tovima.gr • www.Aggelioforos.gr • www.express.gr • www.voria.gr • Social media actions Banners and links onwww.innovationthessaloniki.gr

  6. Prints 1. Advertising • 5.000 invitations • 45.000 flyers • 5.000 posters

  7. 2. Publicity Η καινοτομία και η μοναδικότητα του event και των προϊόντων θα προκαλέσουν μεγάλη δημοσιότητα την οποία θα ενισχύσουμε και εμείς με τον ακόλουθο τρόπο: • Press Conference. • Media Lunch. • Press releases throughout the organisation of the Festival, while also announcing any new participants and guests. • Dispatch of press releases and photos to all forms of media at the end of the Festival, follow-up on the publicity and accumulation of all press clippings. • Sms alert.

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