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BUYER PERSONA TEMPLATE

BUYER PERSONA TEMPLATE. jane hamill. What are Buyer Personas?. ?.

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BUYER PERSONA TEMPLATE

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  1. BUYER PERSONA TEMPLATE jane hamill

  2. What are Buyer Personas? ? Buyer personas are usually fictional representations of your ideal customer. For this class, you are going to pick a REAL person. Someone you know or know of. The persona will be based on this person, along with educated guess about their personal history, motivations, and concerns. NOTE: This Buyer Persona is adapted from Hubspot

  3. How are Buyer Personas Created? ? “Buyer personas are created through research, surveys, and interview of your target audience. That includes a mix of customers – both “good” and “bad” – prospects, and those outside of your contact database who might align with your target audience. You’ll collect data that is both qualitative and quantitative to paint a picture of who your ideal customer is, what the value, and how your solution fits into their daily lives.” - Hubspot

  4. PERSONA DETAILS BACKGROUND: • Basic details about persona’s role • Key information about the persona’s company • Relevant background info, like education or hobbies DEMOGRAPHICS: • Gender • Age Range • HH Income (include spouse or partner’s income if relevant) • Is your persona urban, suburban, or rural? 4

  5. PERSONA DETAILS IDENTIFIERS: • Lingo and/or buzzwords • Mannerisms GOALS: • Persona’s primary goal • Persona’s secondary goal CHALLENGES: • Primary challenge to persona’s success • Secondary challenge to persona’s success

  6. PERSONA DETAILS HOW WE HELP: • How you solve your persona’s challenges • How you help your persona achieve goals REAL QUOTES: • Include a few real quotes – taken during interviews, from customer reviews, etc. – that represent your persona well. This will make it easier for you to relate to and understand you persona. COMMON OBJECTIONS: • Why he/she won’t buy. common objections this person will think or bring up during the selling process.

  7. PERSONA DETAILS CIRCUMSTANCES: • Your persona’s current experience that makes them a viable prospect. For example, if you sell a product to someone who just had surgery, demographics may not be as important as the fact that all your customers are in the same circumstances at the moment. MARKETING MESSAGING: ELEVATOR PITCH:

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