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Competition for Top Students Board of Visitors September 19, 2008 Stephen Farmer

Competition for Top Students Board of Visitors September 19, 2008 Stephen Farmer Office of Undergraduate Admissions 919.966.3992 sfarmer@admissions.unc.edu. Competition for Top Students Improvement in our entering class Our current competitors Our challenges Our possible responses.

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Competition for Top Students Board of Visitors September 19, 2008 Stephen Farmer

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  1. Competition for Top Students Board of Visitors September 19, 2008 Stephen Farmer Office of Undergraduate Admissions 919.966.3992 sfarmer@admissions.unc.edu

  2. Competition for Top Students Improvement in our entering class Our current competitors Our challenges Our possible responses

  3. Improvement in Entering Class Market share of North Carolinians scoring 1400+ on SAT

  4. Improvement in Entering Class Change in common indicators of student quality

  5. Improvement in Entering Class Rank in improvement among top-30 national and top-5 public universities

  6. Current Competitors Top overlap schools for Fall 2008 admitted students

  7. Challenge: Aid Other top schools are enhancing need-based aid We overlap heavily with these schools Students admitted to UNC and any of 35 aid-enhanced schools

  8. Challenge: Aid One-year changes in yield for students cross-admitted to Carolina and at least one of 35 aid-enhanced schools

  9. Challenge: Growth • Enrollment growth • Art & Science study: growth by itself won’t necessarily hurt us • Any perceived decline in the quality of the student body will definitely hurt us • Any perceived decline in the quality of the student experience will definitely not help us

  10. Responding to Challenges • What would help? • Raise money for aid, and direct that money strategically • Tell our story, and especially the stories of our best students • Develop opportunities that aren’t available elsewhere, and offer those opportunities to our best students at the time of admission • Make recruitment a University-wide priority

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