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The Mass Media

The Mass Media. Chapter Eight; Section Four. The Role of Mass Media. The mass media include those means of communication that can reach large, widely dispersed audiences simultaneously. Four major mass media are important in America: Television Newspapers Radio Magazines.

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The Mass Media

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  1. The Mass Media Chapter Eight; Section Four

  2. The Role of Mass Media • The mass media include those means of communication that can reach large, widely dispersed audiences simultaneously. • Four major mass media are important in America: • Television • Newspapers • Radio • Magazines

  3. Distrust of Mass Media

  4. The Role of Mass Media • Television • There is at least one television set in 98% of the nation’s 107 million households. • Television replaced newspapers as the principal source of news for an estimated 80% of the population • There are more than 1,700 television stations in the country today. • Newspapers • More than 10,000 newspapers are published in the U.S. • 1,450 dailies • 7,200 weeklies • 550 semi-weeklies • These publications have a combined circulation of about 150 million copies per issue. • Number of daily newspapers have been in decline. • Still, they remain second in the source for political information. • More in depth • Greater variety in points of view

  5. The Role of Mass Media • Radio • Remains a major source of news and other political information. • Average person hears about twenty hours of radio a week. • There are over 13,000 available radio stations. • NPR is an outstanding source for political information. • Talk radio has become a major source for political information. • Magazines • 12,000 magazines are published in the U.S. today. • Newsweek, Time, and U.S. News and World Report are the in the top 25 in terms of circulation. • Create about ten million copies a week.

  6. The Public Agenda • Public Agenda – The societal problem that the nation’s political leaders and the general public agree need government attention. • The media determine what public issues the people will think and talk about. • The media have the power to focus the public’s attention on a particular issue. • The mass media also has a direct impact on a nation’s leader.

  7. Electoral Politics • Television has made candidates far less dependant on party organizations than they once were. • Candidates understand the importance of “image” and how that can affect the outcome of elections. • Most candidates try to manipulate the media: • Plot methods for media coverage. • Try to make the news headlines.

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