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Šta agencije žele od v ebsajtova, model poželjnih v ebsajtova

Šta agencije žele od v ebsajtova, model poželjnih v ebsajtova. Serbia Online Advertising Tour - Palić. Lokalno tr žište online oglašavanja. Online AdSpend – AdSpend per user.

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Šta agencije žele od v ebsajtova, model poželjnih v ebsajtova

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  1. Šta agencije žele od vebsajtova, model poželjnih vebsajtova Serbia Online Advertising Tour - Palić

  2. Lokalnotržište online oglašavanja

  3. Online AdSpend – AdSpend per user U 2009. sa procenjenom potrošnjom od 2.6€ po internet korisniku Srbija se nalazi na dnu liste zemalja CEE regiona Source: IAB AdEX

  4. Online AdSpend – po industrijama Source: IAB AdEX

  5. Online AdSpend Na evropskom nivou 2010 vs 2009 rast internet oglašavanja ~15.4%

  6. Online AdSpend – share of formats

  7. Google i facebook će pojesti lokalne online medije

  8. Šta agencije žele od vebsajtova? VelikA posećenost

  9. Model poželjnih vebsajtova Source: audience.rs

  10. Šta agencije žele od websajtova? Podatke o posetiocima i što preciznije segmentiranu ciljnu grupu

  11. Elementary School University Secondary School >65 years old 50-65 years old <18 years old 35-49 years old Females 18-24 yeras old 25-34 yeras old Males Precizno segmentirana ciljna grupa Education Gender Age Ko su posetioci vašeg sajta: Pol Godine Struktura domaćinstva Radni status Interesovanja Nivo prihoda Nivo edukacije Mesto stanovanja Svrha i učestalost korišćnje interneta

  12. Precizno segmentirana ciljna grupa muškarci, koje veoma interesuje sport Reach u definisanoj ciljnoj grupi 73%

  13. Precizno segmentirana ciljna grupa žene, moda, kozmetika

  14. Precizno segmentirana ciljna grupa

  15. Šta agencije žele od vebsajtova? Media kit i Dobro definisane oglasne pozicije

  16. Dobro definisane oglasne pozicije

  17. Dobro definisane oglasne pozicije The highest reach was recorder on Burek.com The lowest reach was recorder on Bravo.rs

  18. Display Ads Campaign Source: Gemius AdServer

  19. Dobro definisane oglasne pozicije The highest number of expansions The lowest number of expansions and CTR The highest CTR Expandable banner 728x90 + 728x240px • Number of impressions – the number of times ad was displayed during the campaign • Number of expansions – the number of mouse overs over the banner ad Source: Gemius AdServer

  20. Dobro definisane oglasne pozicije Frequency – average number of contacts with an ad per visitor who had contact with the campaign – the average number of ad contact per visitor was 7.77 Visitors who had one instance of contact with the campaign (45.83%) Frequency distribution Visitors who had two or three contacts with the campaign (23.09%) Visitors who had four or more contact with the campaign (31.10%) Source: Gemius AdServer

  21. Šta agencije žele od websajtova? Posvećenost i profesionalan pristup poslu

  22. Šta agencije žele od websajtova? KREATIVNOST I PROAKTIVNOST

  23. Šta agencije žele od vebsajtova? vebsajtovi sa dobrim image-OM

  24. Thank You! Bojan Rendulić|Managing Director P: +381 11 2029 111| M: +381 64 844 6634 E: bojan.rendulic@fastbridge.rs

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