Prospect for a new and modern spa offer

1. Prospect for a new and modern spa offer IKARIA - GreECE 30 September / 1 OCTOBER 2016 Dr. Loredana lignola

2. Definition of the term health • Defining the term health is difficult and complex • In the common language it represents just “well-being” • It can be synthesised with the term “being healthy” • The complexity and wideness of the concept of health are well identified by the World Health Organization.

3. Evolution of the health concept • When we talk about health, it is appropriate to refer to the Constitution of the World Health Organization (WHO) established in 1948 • Defined in the WHO constitution as: “State of complete physical, mental and social well-being and not merely the absence of disease or infirmity“ • It is considered a right.

4. WELLNESS CONCEPT • The WELLNESS concept that will be used can be considered • An evolution of the HEALTH concept

5. WELLNESS

6. WELLNESS CONCEPT • It originates from the concept of HEALTH. • It does not mean absence of disease but : • A balance between mind, body and spirit.

7. WELLNESS • Multidimensional experience • that includes all the aspects of a person

8. HEALTH • It’s a resource of everyday life enabling people to lead a productive life at an individual, social, emotional and economic level.

9. PSYCHOPHYSICAL WELLNESS

10. SALUS PER AQUAM • APART FROM THE THERAPEUTIC PROPERTIES OF THE MINERAL WATERS AND THEIR USE THROUGHOUT THE CENTURIES • WE MUST FIRST OF ALL CONSIDER THE PECULIARITY OF THE RELATION OF MAN WITH WATER • INVESTIGATING THE REASONS OF THE PHENOMENON FOR WHICH MAN HAS ALWAYS SEARCHED FOR HEALTH AND WELLNESS IN THIS ELEMENT

11. Water is not only the main body component, but also symbolic object and cultural value. • Today, more than ever, the search for mental and spiritual wellness accompanies the stay at the spa. • Need of thermalism, in the strictest medical-scientific approach, a global approach to man.

12. Going back into the womb

13. PSYCHOPHYSICAL WELLNESS

14. Every emotion is a message, your task is to listen.Gary Zukav Beauty is in the eye of the beholder

15. CommunicatingReciprocal social act of participation

16. .There is only one true luxury, and that lies in human relations. Antoine de Saint-Exupéry

17. In every real man a child is hidden that wants to play.(Friedrich Nietzsche)

18. Wisdom and joy flow in you as a river of light if only you open the doors for them.

19. Nothing comes amiss, so money comes withal! (W. Shakespeare)

20. EATINGMan is what he eats (L. Fuerbach)

21. A moment of relaxation

22. SALUS PER AQUAM

23. SALUS PER AQUAM • This is the phrase that we still use according to the indication of our ancestors that recognised water as one of the greatest allies of human physical and mental wellness.

24. Thousands of years before the birth of psychosomatic medicine it was logical to support the concept that true wellness is possible only in presence of a • “mens sana in corpore sano”(a sound mind in a sound body).

25. MENS SANA IN CORPORE SANOA SOUND MIND IN A SOUND BODY

26. SPA TOURISM spa & wellness

27. EVOLUTION OF THE SPA CULTURE • On one side the school of Hippocrates that in his “Corpus Ippocraticum” dedicates considerable space to the study of waters in a decisively scientific and modern way. • On the other Ancient Rome where the spa phenomenon had enormous development, increasing its meaning with social and cultural connotations.

28. THE SPA TODAY • We can affirm that, from Thermalism we passed to Health Tourism. Belonging to the S.S.N. (National Health Service) (in the countries of the world where it exists) has certainly had its advantages (research, university, etc.) but it has also been a limit, because over the years, the “health market” that in the spas had its natural context developed autonomously outside the spa context and outside the important historical spas.

30. Nowadays the concept of fitness and wellness has is some way surpassed the one of tout court health: not the rigid ritual hotel-spa anymore, but health tourism in the widest meaning that owes its drive to the desire to remain young and efficient, reduce stress, remain active and take care of one’s own body. • This implies a breaking-down of the division of the two markets, the spa one and the more articulated, complex, and dynamic one represented by wellness.

31. THE CHANGE • The research in the hydrological field carried out by Universities of all the numerous branches of medicine, in which the spa intervention assumes a preventive, therapeutic, or rehabilitative meaning, should also be broadened to the concept of wellness that goes beyond the traditional services.

32. SPA WELLNESS SYSTEM • Definition of the system not as Spa or Thermalism anymore, but as SPA WELLNESS SYSTEM in order to overcome the contradistinction between traditional services and the wellness ones to determine a reciprocal added value.

33. A NEW APPOACH • The new objective consists in totally reaching “WELL-BEING” • Said approach shifts the focus from the therapy to the prevention of the illness and promotion of the health condition • Through a series of treatments that stimulate the individual and lead him to develop his physical/mental potentialities in favourable environments that are different from the every day ones.

34. SPA WELLNESS • Even adopting the new views, latest generation thermalism, the so called SPA WELLNESS, • must not abandon the strictly medical component of its offer, • but maintain the peculiar therapeutic-preventive-rehabilitative aspect as core-business of the spa companies, which allows its differentiation from the offer of tout-court wellness centres

35. SPA WELLNESS • Even adopting the new views, latest generation thermalism, the so called SPA WELLNESS, • must not abandon the strictly medical component of its offer, • but maintain the peculiar therapeutic-preventive-rehabilitative aspect as core-business of the spa companies, which allows its differentiation from the offer of tout-court wellness centres

36. THE RENEWAL • The spas renew themselves but always and however remain diagnostic-therapeutic facilities • With the aim of satisfying the needs of the demand • We desire that the offer be an integration between traditional medical-spa proposals, alternative medicine (oriental medicine and treatments, naturopathy, homeopathy, aromatherapy etc.), cosmetics, aesthetic treatments, etc. • The “spa type wellness” product creates an added value compared to the generic one offered everywhere

37. SIXTH GENERATION SPA ACTIVITY • Indicates both • A holistic concept of wellness • And the repositioning of the segment on the market • Through the integration between SPA and WELLNESS

38. CONCLUSION • In conclusion we can affirm that today the spa establishment is a highly efficient fully-fledged medical facility. • However, we must remember that, from a scientific point of view, most of the efficacy is linked to the spa environment where everything contributes in favouring the recovery of physical and mental homeostasis.

39. THE CHANGE • In addition, the new market dynamics, directed to spa wellness rather than traditional therapies, require a requalification of the offer to acquire greater competitiveness.

40. In the spa establishments the therapies (preventive, curative, rehabilitative) must act in synergy with the interventions that aim at the total psychophysical wellness of the person. • In this context the spa waters bring medicine back to its origins where the user is, first of all………. a person!

41. THE END