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National Conference on Agriculture Rabi Campaign 2012 – 13

National Conference on Agriculture Rabi Campaign 2012 – 13 . Strategy for Technology Extension. Agriculture & Marketing Department Government of Maharashtra Mumbai . The Mission. Extension through involvement Of all stake holder. FIRE => PQRS. P – Productivity Q – Quality

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National Conference on Agriculture Rabi Campaign 2012 – 13

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  1. National Conference on Agriculture Rabi Campaign 2012 – 13 Strategy for Technology Extension Agriculture & Marketing Department Government of Maharashtra Mumbai

  2. The Mission

  3. Extension through involvement Of all stake holder FIRE => PQRS • P – Productivity • Q – Quality • R – Returnability • S – Sustainability • F – Farmer • I – Industry • R – Research • E – Extension

  4. Strategy for Technology Extension • Extension through organising farmers into groups.--- • Farmer Interest Group • Farmer Producer Group • Extension through cadre of service providers--- • Scoutsin CROPSAP • BTM in ATMA • PMT in NFSM • TA in INSIMP

  5. Strategy for Technology Extension • Extension through Contract Farming • Extension as a Part of Project implementation. • Public Private Partnership in extension.

  6. Public Private PartnershipIn Maharashtra

  7. Public Private Partnership Objectives • To mobilise farmers into groups and federate groups into ‘Producer Companies (PCs)’. • To implement end-to-end Extension Projects to develop crop specific value chains. • To demonstrate public/private technologies (e.g. seed and other inputs). • To increase productivity by adopting best of technologies in public and private sector. • To aggregate farm produce.

  8. Exploiting Opportunities through Agri-network Retailing Exports Processing Corporates Tax incentives Grading Packing Corporates SME Government Producer Company Banks NGO Aggregation MFI NGOGovt. F-SHG Production 8 Agri-investment promotion Framework

  9. Convergence of all Government Interventions • Backward linkages possible through: • Rashtriya Krishi Vikas Yojana. • National Food Security Mission. • National Horticulture Mission. • National Program for Micro-Irrigation. • Programmes under Micro-Management. • National Programme for Soil Health. • Technology Mission on Cotton. • Integrated Scheme for Oilseeds, Pulses & Oilpalm. 9

  10. PPP – Market Linkage of Small Holders Maize • Monsanto, Pioneer, UPL, Venkys, Yara • 5000 Farmers; 5000 Ha. • Improved Yields; procurement.

  11. PPP IAD MAIZE MODEL • All participating companies appointed dedicated district project teams. • All have excellent co-ordination with Govt. Extension Functionaries. • Widely accepted drought tolerant genotypes (Hybrids) tried in project. • Monsonto :- 1. Center of excellence on farmers field & FFS. 2. Voice mail crop advisories to farmers. • Pioneer :- Joint village meetings & farmers trainings. • UPL :-Unimart – Farmers advisory centers. • Venkys :- Obtained license for direct procurement from farmers & will open procurement centers for farm gate purchase of end produce.

  12. PPP IAD MAIZE MODEL Farmer School UPL-ADVANTA MONSANTO PIONEER VENKY’S FARMER INCREASED CORN PRODUCTIVITY Area : 5000 Ha . Farmers : 5000 Micro projects : 25 (Each of 200 Ha) • Project Area : AURANGABAD, JALNA, BULDHANA, Dhule, Nadurbar

  13. PPP – Market Linkage of Small Holders Soyabean • ADM • 33,300 farmers; 63750 Ha. • Soil testing, seed production, IPM, Training, Agri-Advisory Centres, micro-irrigation, direct buying, ADM Kisan Card.

  14. Value Chain Development Of Soybean Soil Tests To rationalise Fertiliser use Promote of High Yielding Certified Seeds developed by SAUs Seed Production Through Farmers Groups Training For Seed Production

  15. Value Chain Development Of Soybean

  16. PPP – Market Linkage of Small Holders Pulses • Rallis India • 26000 farmers; 23500 Ha. • Soil testing, seed production, Drip & Sprinklers; Demonstration; training; buy-back. • PRERNA Experience.

  17. Pulses Productivity Improvement Objective In Process …….. Model Village Package of Practice Water Harvesting • Farmer Grouping • Sharing of Resources • Sharing of Ideas/ Knowledge • Saving on inputs – Fert/Pest • One to one planning • Resource Improvement • Usage of resources • Trainings • Advance Schedule • Every 10 – 15 Days • Next 15 day plan • Individual Contacts • Regular 10 – 15 days • Field Visits • Regular fields visits • Prerna • Sharing of Practices • Sharing of knowledge • Sharing of contacts • Self Training (Farmers) • Weekly • Minutes of meeting • Discussion on crop • Sharing of knowledge • Bank • SBI/ HDFC • Saving in interest Crop Rotation Trainings Water Management F & V Pulses Drip/ Sprinklers Yield Improvement Soil Health Trainings Improve Farmers Earning/ Prosperity Compost Seed Village Animal Husbandry Seeds Production Benefits Inputs Better Price Sharing Resources Saving on Interest Procurement Sharing Knowledge Financial Help Harvesting Farmer Group Bank

  18. PPP – Market Linkage of Small Holders Cotton • Nuziveedu Seeds. • High Density Plantation. • 3500 farmers / 4100 Ha.

  19. PPP Project for increasing productivity of cotton • Objective: To Increase the Productivity (Yield) • of Cotton by 50% in the Project Area. • Main Concepts:- • High Density Plantation (14586 plants per Acre ) • Awareness of Crop Geometry • Judicious Use of Plant Growth Regulator. • I.N.M. & IPM • Post Harvest Management – Market linkages • Introduction to mechanisation • Drip,Mulching • Partner : Nuziveedu Seeds Pvt Ltd • Project Cost: Rs.2707 Lakhs

  20. Expected Results

  21. PPP – Market Linkage of Small Holders Fruits • Mahindra & Mahindra – Grapes • 1000 Acres / 1000 farmers. • Bayer, Kaybee, Yara – Pomegrenate. • 1000 Acres / 1000 farmers.

  22. PPPIAD for Value chain Development of Pomegranate Goals and Expected Outcome • Project Objective: • To assist farmers in growing their pomegranates better and assisting them in securing best monetary realisation of their fruit. AGRONOMY MARKETING

  23. PPPIAD for Value chain Development of Pomegranate

  24. Value chain Development of Grapes in Maharashtra

  25. Project on Value Chain of Vegetables under PPP- IAD (Vegetable) Objectives: • To increase the income of farmers through- • Provision of guaranteed market- contract farming • Supporting farmers to adopt advance technologies for increasing production and productivity • To ensure supply of quality vegetables to processing company • Organizing farmers into groups and ultimately into production company in the cluster • Establishment of supply chain to ensure supply

  26. Proposed Value Chains for Vegetables

  27. Project E-Content - RML Status update • Project has started on 12th June’12 • Till now 889 SMS have been sent • On an average farmers receives one message everyday No. of SMS

  28. PPP – Market Linkage of Small Holders • Projects Under PPP – 12 • Participating Companies – 20 • Farmers – 1 Lakh • Area – 1 Lakh Ha. • Project Cost – Rs. 250 Cr. • Share of farmers & Pvt. Sector –Rs.140 Cr. • Government Share – Rs. 110 Cr.

  29. Support to farmers Support to Farmer Farmer support Financial Technical • Technical know how training on agronomical practices • Awareness about crop protection • Technical visits • Expert advocacy Direct support Faclitation • Drip irrigation • Output quality incentive • Subsidized chemical kits • Bank Loans • Fertilizer availability • Crop Insurance • Soil Sampling • Procuring equipments

  30. Thank you Water is life !!!

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