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LET’S GET SOCIAL

Aaron Gaul. LET’S GET SOCIAL. CONFERENCE BUZZ. IMPLEMENTATION HANG OVER. WORTHLESS “PRINTED” POWERPOINT AHEAD. SOCIAL MARKETING. “So I need a MySpace Page?”. Social Networking 1.0. Social Networking 2.0. Podcasts. Consumer Generated Content. Social Reference (CGC).

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LET’S GET SOCIAL

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  1. Aaron Gaul LET’S GET SOCIAL

  2. CONFERENCE BUZZ

  3. IMPLEMENTATION HANG OVER

  4. WORTHLESS “PRINTED” POWERPOINT AHEAD

  5. SOCIAL MARKETING

  6. “So I need a MySpace Page?”

  7. Social Networking 1.0

  8. Social Networking 2.0

  9. Podcasts

  10. Consumer Generated Content

  11. Social Reference (CGC)

  12. Instant Messages & Microblogs

  13. Cause Marketing

  14. CAUSE MARKETING VIRAL MARKETING BLOGGING PSA WIKIS TEXT MESSAGE FACEBOOK/MYSPACE

  15. SOCIAL MARKETING?

  16. CHANGE BEHAVIOUR

  17. Prochaska and DiClemente

  18. MARKETING, What is It Good For? EDUCATION vs. PERSUASION

  19. Robert Cialdini

  20. PERSUASION

  21. 1. RECIPROCATION

  22. 2. COMMITTED & CONSISTENT

  23. 3. SOCIAL PROOF

  24. 4. LIKING

  25. 5. AUTHORITY

  26. 6. SCARCITY

  27. ROBIN HOOD MARKETING

  28. Addiction

  29. Addiction

  30. “You Should Carpool”

  31. Biking is super.

  32. See, Carpoolers aren’t scary!

  33. WHAT IF: COLON HEALTH USED THE POPULAR TDM MODEL

  34. TDM MARKETING MIX

  35. PRICE

  36. Price of Embarrassment Fear of Results

  37. PRODUCT

  38. Sell Independence Not Medication

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